Retriever Digital Signage is the most effective way to communicate to your customers and employees. We love to see our customers and their businesses thrive by using their Retrievers well. Here are a few suggestions on how you can make the most of our versatile system!
Vary Your Message
Even though it may seem counter-intuitive, it’s most effective to include a mixture of slides that are informative, educational, entertaining along with your advertising. The 21st Century mind tunes out when they think they’re looking at an ad – just think about how you skip the commercials on your DVR or scroll past the banner ads on the web.
We’ve made it extra simple for you to incorporate slides that will hold the attention of your customers. Simply scroll through the categories on your Retriever playlist to incorporate weather forecasts, news headlines, trivia, and more. It’s simple to make your own entertaining and educational slides about your company too – and your customers will be glad you did! To learn how to make your own custom trivia questions on Retriever, watch this short video:
Be ahead of the curve and schedule your slides ahead. Not only will scheduling your slides save you time down the road, it will ensure that you don’t forget to include something important during your company’s busiest times.
Not sure how to schedule? Watch this quick video:
Incorporate Photos & Videos
The human brain is drawn to images of human faces, and subconsciously processes the emotions those faces are communicating. Utilizing great images and videos of people that look like your target customer happily engaged with your company is a simple way to set the tone for your business with your Retriever Digital Signage. A few things to keep in mind when it comes to images and video: Retriever uses a 16:9 aspect ratio, so try to choose images that are oriented or easily cropped to that ratio.
This quick video breaks down some of your photo/text options and some tips for when to choose which slide: