The Richland County Dog Shelter has been able to leverage one of the best features of their Retriever Digital Signage to get the word out about the good work they’re doing.
Because the Richland County Dog Shelter is in a community where many businesses have deployed Retriever Digital Signage, they have been able to partner with local businesses to share slides and better reach the community beyond their doors, ensuring that every pet is able to find a family.
“It’s important that we have many outlets to reach out to the community. One of the top ways for us to be successful is to use the Retriever system. It’s a way that we can get the dogs here into the community that has provided us a lot of success, shares Dave Jordan, the Richland County Dog Warden.”
Partnering with local businesses that have a higher volume of traffic, like Mechanics Bank and Dunkin Jewelers, the Richland County Dog Shelter is able to get their message out to more people than they could reach on their own.
The shelter sends slides such as a “Pet of the Week” slide to area businesses, featuring a photo of an adorable animal in need of a home, to the businesses they’ve partnered with, which takes only a moment to be included in those business’s Retriever playlists, and is at no cost to either the Richland County Dog Shelter or the businesses they’re partnered with.
There are significant benefits to the businesses who partner with the shelter, as well. By incorporating community-oriented slides into the playlist, it keeps the playlists fresh and relevant, retaining viewer engagement more actively and ultimately getting their messages across more effectively too!
Additionally, businesses are able to showcase their core values through their community partnerships and share that with their customers, who may also hold some of the same interests and values. In partnerships like these, everyone wins – especially the animals!
Kristi Lord, Marketing Director for Mechanics Bank understands this, which is why she’s partnered with the dog shelter. “You’re helping the community, you’re helping organizations in the community, you’re helping animals, you’re helping families… it’s overall a very positive, great message to send as a business.”