Communication in the information age should be easier, but we can all attest that there is so much input at any given time that it’s hard to know which messages are the most important.
Marketers know that most messages have to be delivered 7 times before any action is taken. When you’re familiar with the rule of 7, it’s easy to track how it impacts you in your own life. You might (1) see a product being used by a friend, (2) hear about it on a podcast, (3) research it online, (4) hear an ad about it, (5) see an in-stream ad on Facebook, likely tracking you from your online research, (6) get a follow-up email about it, and finally (7) hear another recommendation before you buy that item.
The same is true for most messages, especially those that require a new action from the person being communicated with. Let’s say your team has a new policy about safety gear being worn in a certain part of your building.
You roll out the new policy as a part of a staff meeting, but then find yourself repeating the message for weeks following in emails, posters, and through management team. A small change can feel frustrating for you, and it can be frustrating for your employees that have already made the adjustment not only to have their time wasted by repetition, but also to see their colleagues not making the change.
What if you were able to apply the rule of 7 to your workplace quickly, without all of the extra effort? That’s where Retriever Digital Signage comes in. Let’s take the same scenario, but add in Retrievers placed throughout the workplace:
You roll out the new policy at a staff meeting. That day, a slide reminding people of the policy hits the playlist on the Retrievers around that area. The slide shows an image or a video of someone wearing the safety equipment in that part of the building with a brief, gentle reminder. Every time an employee enters that area, they see the slide and are ‘reminded by the Retriever, rather than their managers, and they make the change. Email inboxes are less cluttered, paper posters are not necessary, and your team is frustration-free.
What’s exciting about the second scenario, the slide was already programmed in just a couple of minutes and scheduled to hit immediately following the staff meeting. It took the HR associate a matter of seconds to launch, much less time than they might spend trying to get the posters to print at the copier and then posting them throughout already cluttered bulletin boards.
Let us help you reduce your workload and get your office operating more effectively. We’ve written a book all about how to effectively communicate as a Human Resources professional, and we’d love to give you a free copy: