When you invest in digital signage, you want it to be an effective communicator. Whether your Retrievers function as an internal communications management solution for your staff, or as an external tool used to communicate with your customers, there are a few common errors that can dramatically reduce your impact.
Spelling and Grammatical Errors
We’ve all made a typo or used the wrong spelling of a word, but nothing makes your business look less professional than poor spelling on your digital signage. If the written word isn’t in your comfort zone, ask someone to give your copy a look. There are also free tools, such as Grammarly, on the web that you can use to check your work before it goes live.
If you’re trying to get your message across, try to choose contrasting colors (i.e., a dark and a light color like navy and white) for your text and background. When color shades are similar, it can be hard for your audience to read.
Forgetting to Unpublish Old Content
We get it – you’re busy! It can be hard to prioritize updating your Retriever playlist amidst all of the other tasks in your day. But, forgetting to turn off outdated content is a clear sign to your customers that your business is overwhelmed. Pro tip: schedule an unpublish date for content that expires, so that you don’t have to remember to go in and turn it off. Here’s a video tutorial that demonstrates how to schedule a publication and unpublication date:
Audio-centric videos on mute
We hope you’re integrating videos into your playlist! They’re an awesome way to engage viewers with your content and a perfect use for your Retrievers. If you keep your screen’s volume on, your video can play at a normal volume and will look and sound great! However, if you keep your screens muted, it’s important to utilize videos that still get the message across even if there’s no audio. Bonus: many of our customers are utilizing videos formatted this way on their social media platforms too!
Retrievers are highly visual on purpose, because we know that humans prefer to engage with visual content. If you’re only utilizing text in your Retriever playlist, it’s time to incorporate some visuals like photos and video to keep from boring your viewers. We’ve built lots of great visuals into the templates, or you can simply upload your own!
If you’re interested in some tips for utilizing your Retriever Digital Signage more effectively, reach out. We’d love to help!