How to Turn Yourself into a One Person Graphic Design Department

No money in the marketing budget to hire a graphic designer? No worries! You can create eye-catching and beautiful signage simply, even if graphic design isn’t your thing. Here are three tips for amping up your graphic design for your Retriever screens:

1. Less is more

Less is more

 

Remember, your digital signs don’t have to be the encyclopedia – their job is to communicate a message and start a conversation with a customer. The average person’s attention span is 8 seconds, so overwhelming them with information will just tune them out. Try to limit the amount of text and information you’re putting on a slide to the most important points.

2. Keep them engaged with moving images

via GIPHY

Moving backgrounds, zooming in, a curtain reveal – take your pick! We have numerous options that allow elements of the slide to move in the Retriever software, subconsciously engaging your customers while they passively view your signage to ensure your message hits home.

3. Off-set text with a solid color background

Screen Shot 2017-04-03 at 11.10.58 AM

Created in 10 Seconds on the Retriever Work Area

You don’t want your customers to have to make any effort to read your signage – the text should jump off the screen at them! Choose an image and overlay text in a way that’s readable and contrasting in color: light on dark, dark on light. Pro tip: light text on dark is easier to read on a screen than dark text on a light background.

Your one-man-shop can have the output of a full staff with the right tools. If you’d like to learn more about Retriever Digital Signage, contact us via email at contact@retrieverdigitalsignage.com or by phone at 419-525-2127 and our experts will give you a hand.

This entry was posted in Business Goals, Design, Digital Signage, DRM Productions, Media, Small Business and tagged , , , , , . Bookmark the permalink.

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