Every two days, we create as much content as humankind created in all of the years preceding the year 2003. Take that in for a second.
The pace at which content can be created and circulated in a digital society is hard to wrap your head around, but more than that, it’s hard to know what to give your attention to… and you’re not alone in having your attention divided.
In fact, your employees and customers are also uncertain of where to direct their attention. Try this experiment: spend an hour and simply put a tally mark down for every notification, call, text, interruption, message, or conversation you’re invited into for that hour.
It’s daunting to see just how many people and businesses are competing for our attention. As a result, people are doing what people have always done: they’re adapting. They’re learning what messages to tune out, and which messages are relevant.
This is why you don’t allow notifications from every app on your phone, and silence your phone during your child’s dance recital. You instinctively know what to give priority to, and what to ignore.
The question remains: how do you ensure that your message cuts through the clutter as one of the important ones?
The key is keeping your message fresh as often as possible.
If day after day you received the same text from your friend, you’d stop looking at it. You already know the message. If your favorite television show replayed the same episode over and over, it’s unlikely you’d keep watching. The same is true for your audience.
However, if each time, the message from your friend was something new, you’d make sure you paid attention. If your favorite show releases a new exciting episode every week, you’ll tune in.
At Retriever, we specialize in digital message boards that automate the process of incorporating fresh content. Our digital signage solution, Retriever, automatically includes weather updates, news headlines, trivia, and social media feeds to do just that: keep the message fresh. That way, when our clients are too busy to update, or when one of the messages they need to deliver needs to stay the same, their Retriever is keeping fresh content a part of the process automatically.
If you’d like to see how Retriever compares to other signage options, we’ve made that easy for you. Simply click here to download a comparison sheet to see how we line up.