Pinnacle Golf Club
A Digital Signage Case Study
Picture a setting in the rolling hills and wooded farmland of central Ohio. A place that is quiet, yet near downtown Columbus. Imagine a bistro open to the public that offers fine dining in a country atmosphere. This is Pinnacle Golf Club which features a Lanny Wadkins Signature course that challenges the abilities and rewards the efforts of discriminating golfers.
It is also a facility that needed digital signage to fulfill a need to keep members and the public informed of special events, course successes, tournament results and even display the daily specials of Cimi's Bistro.
The need for indoor digital signage had long been established at Pinnacle. The problem was, the club needed a system that was easier to use and more responsive than the system they originally bought. Frustration with the original system was making signage a problem instead of an asset for the club.
Looking for a system that offered ease of use with a professional look led the club to Retriever Digital Signage. This system offers professionally designed templates and numerous animated backgrounds. The Retriever gives users a virtual "graphic designer in a box." This feature allows any user the ability to quickly create and publish new information to their indoor systems.
Pinnacle Golf has two Retrievers. One system is a vertical unit that is inset into the wall. This orientation draws attention because it offers a different look to the viewer. The Cimi's Bistro uses this to highlight daily specials and drive sales. Customers regularly stand by the sign to get their picture taken as the sign promotes their special event.
The standard horizontal Retriever at Pinnacle is dedicated to golf information. This sign features success on the course and quickly displays photos of players who have made a hole in one, sometimes while they are still on the course.
The administrator at the club received a bonus with the Retriever system. He is now able to assign multiple users so that each area of interest within the club is responsible for their own content. In addition, the system will grow with the club as more screens are added. Retriever Digital Signage can play one or 101 screens with ease.
Pinnacle Golf Club now enjoys their indoor digital signage and uses it effectively to increase sales and heighten patron satisfaction. The promise of indoor digital signage is now a reality at Pinnacle Golf Club. Information is quickly and easily updated which promotes increased interest in the signage.
Retriever Digital Signage can be viewed on the web at drmretriever.com. Play with the system by pressing the launch button and see how easy it is to use. Discover the possibilities and enjoy increased sales and improved communication. Contact Retriever Digital Signage; we would be glad to talk with you about your needs and how we can help.