Possum Run Greenhouse
A Digital Signage Case Study
The allure of a greenhouse comes from the relaxed and organic atmosphere. Time seems to stand still as people roam among the plants and fairy garden supplies tuning themselves into the peace of nature. In this environment, one is not necessarily expecting a high tech communication system. But at Possum Run Greenhouse, you can find fairy gardens, plants and technology.
Lynn Marotta, manager of Possum Run Greenhouse has been very pleased with the addition of Retriever Digital Signage in the shop. The goal of the addition was to expand advertising through the text and graphic messages they could display on the tv signage. With the simple-to-navigate interface, choosing their graphics and text to build their slide show is a process that they have found suits their company well; as they have several talented gardeners on staff, they don't have an IT specialist, therefore Retriever Digital Signage is an excellent fit for both their needs and skills.
Small businesses are geared to think about how they can not only help their own company, but help those in their community. For them, business is not about competition so much as it about cross-promotion. For Possum Run Greenhouse, this means communicating their own sales and promotions, and also creating a method for the community to share what is going on!
Through the use of color, text, animation and graphics, communication can be geared toward their specialty clients and with their captured attention, more information is passed along, further benefiting the community. The community that Possum Run Greenhouse is a part of is small and tightly knit; the artisans and small businesses need to support each other and help each other succeed. With the Retriever Digital Signage, Possum Run Greenhouse is able to do just that as they intersperse their slides with community news and advertisements.
Above all the advertisement and communication on the digital display at Possum Run Greenhouse, Lynn Marotta believes that “the sense of community is the most important thing to communicate on the Retriever”. In communities the world over, gardens are used to bring the residents together. But in this garden, it is technology that is used to further the bonds that are forged between the hostas and the daylillies.