Author Archives: CCook

Your Bulletin Board is Broken

Here’s the deal: the bulletin board is an outdated solution to a very real, very current problem. You need to get the word out to your team about important, detailed information. But, we all know that it’s not working – … Continue reading

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Reaching Your Customers Where They Are

There may be nothing worse you can say to a marketer than, “Oh, I had no idea!” Marketing and communications is all about getting your internal message out externally to the right people in the right way. While there are … Continue reading

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Holistic Human Resources: Creating an Employee-Centric Culture

In any size company, those leading the team are playing a dual game: build the best customer experience you possibly can in order to be highly profitable AND create a culture that employees deeply love their jobs. Great leaders know … Continue reading

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Keep Your Eye on the Prize

One of the greatest challenges you have as you lead your team is to keep the entire team pulling together in the same direction. Team leaders – business owners, human resources professionals, managers – address this challenge in a myriad … Continue reading

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Three Keys to Employee Retention

Employee retention is a huge area of focus for all business owners. When it comes right down to it, it is far more costly and challenging to hire and train someone new than it is to retain someone who is … Continue reading

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Three Things to Post on Your Digital Sign

Companies using digital signage in the workplace understand the economic and attention-grabbing value of a dynamic, colorful sign. But, many companies are under-utilizing this tool in their business. We get it – when you’ve always used a tool a certain … Continue reading

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Four Common Misconceptions About Your Staff

When you lead a team as an HR leader, executive, or owner, you are afforded a perspective on your business, on your team, that few have the opportunity to share. Your vantage point as a leader allows you to see … Continue reading

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Digital Signage: Consider Your Options

When it comes to any optimization for your business, it can be hard to make sense of which features will really matter to you in application. As business owners, we get that – we’re constantly making decisions about software and … Continue reading

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Starting Fresh in the New Year

The holidays often provide a welcome opportunity to take a break, remind each other how important they are to us, and rest. As the new year begins, though, it’s an opportunity to embrace new habits and set intentions for the … Continue reading

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Three Ways to Thank Your Employees at the Holidays

The holiday season can be intense in any business. There are fewer working hours in the month, for some industries the workload increases considerably, and there’s a lot competing for the attention of your employees and your customers. Let us … Continue reading

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