Digital Signage and Social Media – The Dream Team

Social media buttons

Whether it’s Facebook, Snapchat, Instagram or Twitter, social media outlets have become a primary mode of communication for people in the last few years. If you take the time to do a quick survey of businesses and organizations, you’ll see they benefit from joining the social fray and using their accounts to the best of their potential.

Your Retriever Digital Signage links up to social media feeds and can be used to promote on your tv screens. This is especially helpful for those who have their signage in a waiting area where people can easily pull out their smart phones and tablets to link in. With that in mind, consider your viewership. Linking to Twitter and Instagram might not be as natural for the senior citizen crowd, but Facebook is where they get all their news these days. Just be aware of what social media is being frequented and then capitalize on that!

Social media thrives on hastags. So join the fun! But be mindful when you create them. Don’t use a hashtag that is lengthy or combines too many words. Choose hashtags that are easy to remember. Creating a hashtag for your establishment is a great way to increase your audience involvement as well. It’s a great way to track your visits and link them to your Retriever Digital Signage.

Don’t stop with linking visits with those hashtags, though. Use them to increase your customer loyalty. For instance, running a giveaway through Instagram is a very simple tool. Customers come in, snap a photo of their meal or shopping bag with your custom hashtag and then you choose a user at random to win a gift certificate or free dessert. Believe me when I say people love an opportunity to snap and share photos, and when the customer service is above par, they love it even more.

Linking your social media accounts to your Retriever Digital Signage is a simple task and a great way to keep up with your viewers. Through social media you can catch up with your customers and keep the connection going outside of your sales. It goes without saying that you will also need to monitor your media for any negative feedback and handle it appropriately, but there are many tools and plug-ins that make this task a simple one.

It was only a matter of time until social media began to creep into every aspect of our lives. But taking advantage of this new connection platform with your Retriever Digital Signage can only take minutes a day. When you integrate relevant social media content into the Retriever Digital Signage displays, you can show customers they matter, demonstrate a sense of fun and excitement, and set the stage for better customer engagement.

 

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