A Digital Signage Case Study
Restaurant owners, operators, and managers know that one of the best ways to increase revenue is by promoting your restaurant to your captive audience: your diners. Table tents, menu inserts, and signage are a few ways that restaurants employ four-wall marketing strategy to promote from within the restaurant. But, in our increasingly digital age, restaurants need to be more engaging with their four walls marketing.
Skyline Chili in Ontario, Ohio understands the growing challenge of promoting items inside their restaurant, especially for limited time offers that corporate may not have sent out promotional materials for. That’s why they installed Retriever Digital Signage.
In-house digital signage provides a visually exciting and meaningful message that's exclusively yours. This gives you the perfect place to offer limited time offers, extended menu items, to promote upcoming events or specials, and to entertain your guests while they dine.
“In the restaurant industry, we often have LTO’s (limited time offers), and the Retrievers are a way for us to share items that are not on our menus, as well as upcoming events for kids and families.”
Regardless of your technological prowess, anyone can program a Retriever screen in only a few moments, thanks to the incredibly user-friendly interface. You don't have to have a graphic designer or be a designer to make sharp, effective slides for the Retriever Digital Signage. Moreover, our support team is committed and available - we won't leave you waiting for a fix.
“It’s a very easy tool to use. If you know the basics of how to run and operate a computer, the training and process is very simple. If you have something you need to promote, you can have it up on the signs within a few minutes.”
Many restaurants have been able to create a new stream of revenue through selling advertising on their screens. Additionally, you can demonstrate your support for the community by promoting local sporting events, upcoming performing arts events, the local schools, and more.