Digital signage is an essential part of the communication plan for any business, whether you’re communicating primarily with customers or employees. Having visually engaging digital signage in your business ensures that whatever you need to communicate, the message is received.
But, not all digital signage is created equal. Navigating the options on the market can feel daunting, especially if you’re new to the market. Here are three features we recommend prioritizing:
Relevant content is key to keeping your viewers engaged with your message. Rather than overwhelming viewers with the same call to action over and over, invite them into an experience in which they can learn something new and be entertained, as well as driving them to action.
We’ve created Retriever Digital Signage to engage the viewer with automatically populated news headlines, weather updates, trivia, and social media updates for this very purpose.
Irrelevance is death for your digital signage. If something’s outdated and is showing up on your signage, you’re telling your viewers that this sign is no longer valuable. But, keeping up with your digital signage playlist takes some work, when it doesn’t have to be difficult. Make sure that your digital signage can be easily scheduled to publish and unpublish on time, so you always send the right message.
Robust features, simple to use should be the mantra for your digital signage. Anyone should feel comfortable updating your playlist from anywhere, without having to bring in an IT team to help.
We created Retriever Digital Signage with great customization but tons of beautiful presets for that very reason. Whether or not technology is in your comfort zone, your digital signage should look great!
As you make the decision on which digital signage option is for you, we’d love to help. We’ve created a free downloadable comparison sheet comparing a variety of options on the market – feature for feature – to help you make an informed, smart decision.