How Digital Signage is Helping Banks Improve Customer Experience

When a customer enters your bank, they likely have a one-track mind. They’re there to make a deposit, set up an account, withdraw funds, or perhaps to apply for a loan. But, your bank offers a variety of services and opportunities for customers that they’ll miss out on if they don’t have the opportunity to learn about them.

Waiting for your customers to need the services you offer is a missed opportunity for your bank, and that’s where marketing comes in. Marketing managers for banks have a big task, often coordinating multiple branches and locations with the same information. Static signage is cumbersome and can take days to get updated at every location.

Digital signage presents a tremendous opportunity for banks to educate their customers, promote their products and services and engage their communities within their walls.

Your customers come from all levels of wealth and financial literacy, and the wait time is the perfect opportunity to teach them about how to better manage their money, educate them about new policies, and security measures while they wait.

By letting your bank staff function as guides for your customers, rather than salesmen, you give your customers a more optimal experience. However, you know best what they may need and educating them about the services and opportunities available to them is key. Showcasing those things on your digital signage opens the door to a conversation about the services offered by your institution with information.

When your customers wait, you’re also able to express your brand in an authentic way. By showcasing your brand elements, brand colors, messaging, as well as your team, you give your customers a positive brand experience within your doors.

Digital signage is easy to update, ideal for banks because it can be instantly updated at any location from any computer. No more hauling around or shipping out signage to multiple locations and waiting for it to be displayed.

We’d love you to help your financial institution communicate more effectively with digital signage. Click here to schedule a free consult.

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Digital Signage for Your School

As education leaders prepare for a fall unlike any other, they’re working hard to build strategies for returning to learning environments that are safe and successful for students and employees.

A huge challenge for all districts will be to keep everyone on the same page as changes continue to roll out through the school year. While change is nothing new for educators, this year presents some distinct challenges.

Schools that are already utilizing digital signage know that there are few things more optimal for communicating effectively across numerous campuses and locations to a high number of students.

One benefit to digital signage is that it grabs the eye without being interruptive. Engaging viewers allows them to take in the message quickly without distracting them from the learning environment.

Digital signage in your school building gives you the option to keep everyone on the same page with numerous announcements without disrupting educational time. Updated easily from any internet-connected device, digital signage that’s simple to use and easy to update is a tremendous asset for districts when it come to communication.

By utilizing a looping playlist for announcements, not only do you ensure that everyone sees everything they need to, it also provides passive repetition which allows people to remember and recall a reminder more easily than one made over a PA system.

Retriever Digital Signage has been partnering with schools for years, as our easy-to-use platform is affordable and optimal for education users. As you develop your plan for reopening schools, we’d love to be included in that conversation to help you put together a communication strategy that will be both effective and easily executable. Click here to schedule a time to chat.

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Retriever Digital Signage

If your business has digital signage, there are a few key elements that you should make sure are always a part of your playlist… and it might not be what you think!

When businesses schedule out their digital signage playlists, they often are only thinking about their primary call to action – which is definitely important – but part of the gameplan for all digital signage users should also be to keeping the viewer engaged with the content for as long as possible.

How you achieve that is to make sure that your playlist isn’t just chock full of the same call to action, but instead peppers in the key calls to action with valuable, engaging content that isn’t making an ask of the viewer.

Moreover, that content needs to say fresh and relevant, because the moment something seems outdated or irrelevant, the whole screen will lose viewer engagement.

You can do that easily with as little work on your team as possible by including these three items in every playlist:

Announcements

Digital signage is an awesome way to get the word out quickly and visually to a large group of people. When something has changed or you have something exciting coming up, the digital screens posted around your company are the optimal place to communicate that information.

Weather

When you keep the weather updates included in your playlist, there’s always a reason to take a look! Especially if – like us – you’re located in a temperamental climate that is subject to quick changes in weather!

Trivia

Make your playlist fun by including trivia, whether it’s custom made for your company or you pull from our catalog of trivia. If you’re using your digital signage in an area where people are waiting, you’ll be extra glad you included this because it’ll make the wait time fly!

Social Media Feeds

You’re already creating great, engaging content for your brand on social media, so why leave it there? Bring over that same great content on your digital signs and pique the interest of your viewer, who may want to engage with you on social media if they see something great from you on your screen, and who is more likely to watch longer if what they’re seeing is interesting.

We get a rush out of helping businesses like yours develop a strategy for leveraging the power of their digital signage, and we’d love to be of assistance. Click here to set up a free consult with one of our team.

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Waiting: Optimized!

As businesses reopen with reduced capacity and social distancing measures in place, more businesses than ever have to keep their customers waiting. Waiting is no fun for customers, and it’s far from the ideal way to welcome your customers into your business.

But, waiting doesn’t have to feel like waiting. Businesses can reclaim the wait time and turn that time into a meaningful opportunity to start to create a great experience for your customers.

One of the worst aspects of waiting is feeling bored and uncertain of how long the wait will be. The more bored and uncertain the time becomes, the more frustrated your customers grow.

So, the key to reducing perceived wait is to engage your customers with entertaining and educational content that helps the time to pass quickly (or at least, seem that way)!

 

Digital signage is a great tool for reducing perceived wait time with on-brand messaging. Our digital signage tool, Retriever Digital Signage, provides businesses with access to built in trivia, news headlines, social media feeds, and weather reports to keep content fresh and engaging in between marketing messages.

In this way, perceived wait time is significantly reduced and customers are able to begin their brand experience in a positive, engaging way without the frustration that typically comes with a long wait.

We’d love to help you strategize ways to improve wait time in your business. Shoot us an email at contact@retrieverdigitalsignage.com and we can help!

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Digital Signage for the Start of School

When the time comes to re-open schools this fall in regular or blended learning capacities, much will be different from the last point students and teachers were in the building. School leaders are undergoing the significant challenge of planning for the unknown, while trying to keep the building safe for all those inside.

With certainty, we know that flexibility will be key for all employees and students. Things will be different, and things will change as we go. Adaptability and communication are central to executing back to school this fall in a way that everyone can get on board with.

That’s why highly effective visual communication will be key to educators when the time comes to re-open, and it needs to be a part of the plan as educational leaders begin to strategize for re-opening.

If your campus hasn’t already adopted digital signage as a part of their communication strategy, now is the time. The benefit to digital signage is that it grabs the eye without being interruptive. Engaging viewers allows them to take in the message quickly without distracting them from the learning environment.

Built around a looping playlist, Retriever Digital Signage leverages one of the keys to successful education – repetition. By integrating relevant information, visually engaging movement and graphics, and repetition of the message to make sure that every individual viewing the digital signage has the opportunity to view and receive the message.

As districts and universities roll out new policies and procedures, it’ll be important to be able to synchronize those changes across multiple classrooms, hallways, and campuses in a unified way. Our Retriever Digital Signage can publish the same message to all of your digital signage in every location at a touch of a button from any internet-connected device. Simplicity is key!

As you develop your plan for reopening your district, university or school building, we’d love to be included in that conversation to help you put together a communication strategy that will be both effective and easily executable. Click here to schedule a time to chat.

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Keep Your Best People

It’s a well understood fact, it’s far more efficient to retain your best employees versus attracting new, qualified employees. Just the amount of time it takes to train and bring someone up to speed can, in some cases, take a year before a new employee is turning out the same quality of work as their predecessor.

Creating and maintaining a workplace where your employees thrive and feel a strong sense of belonging is crucial to the life of your business. But, we all realize that retaining your great employees can be costly and can be a real challenge in certain industries.

While keeping your best employees certainly requires that you offer a competitive pay, employee retention has to do with way more than their compensation package.

Fostering a business with a great culture that ensures your employees feel valued and satisfied requires intentionality from leadership.

Communicate Well and Often

Identifying brokenness in your employee communication is the first step you can take to provide an optimal workplace to your employees. The best way to identify brokenness is to assess trends in complaints, frustrations, conflicts, and misunderstandings your team has experienced. Is there a process, a trend, or any consistency to the problems happening? What’s the bigger issue?

Then, begin to strategically address the communication shortfalls. When expectations are clear and processes are refined, things go smoothly for your employees and they can enjoy their work and their co-workers more, which has a direct impact on their job satisfaction.

Retooling processes and strategies for communication can be a challenge, though, if you’re not thinking outside the box. Ask yourself: how can you effectively improve your communications strategies without adding to your workload or reducing work time from your team’s working hours? You don’t want to bog people down with excessive meetings or emails, after all.

Systems to automate announcements, reminders, and information are key – particularly in large workplaces where there are many people and moving parts. This is where digital signage can be a huge benefit to any workplace as an employee communication strategy – one person can automate the distribution of any message across numerous worksites at a moment’s notice.

When your employees know what’s going on, they feel more plugged into your team and your leadership. And, when they feel more connected, they’re likely to feel a deeper sense of satisfaction… it’s pretty hard to leave a job you’re satisfied with.

If you’d like to learn more strategies for improving communication your workplace, we’d love to help. Click here to download our free communication guide for Human Resources managers.

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Retriever Digital Signage

With any tool, when you first set it up, you put a lot of energy into learning the tool and figuring out how it will work for your business. But, as time goes on, most people stop short of using the tool to its full capabilities once they’ve reached the minimum viable product for their basic needs.

We get it, but what if your digital signage could be an even greater communication solution for you without adding even a penny to your budget?

There are four easy ways you can take your Retriever Digital Signage to the next level, helping to maximize its impact.

Schedule Ahead

Instead of going into your playlist all the time, plan ahead and batch your edits, using the scheduling tool to publish and unpublish your slides. Not only will scheduling your slides save you time down the road, it will ensure that you don’t forget to include something important during your company’s busiest times.

Not sure how to schedule? Watch this quick video:

See “What’s New”

One of the most important rules to live by when it comes to your digital signage is to keep things things fresh – both in the way things look as well as content.

One easy and quick way to refresh your content is by simply changing the slide template and giving it a fresh template. At Retriever, we are constantly turning out new slide templates, and we conveniently put everything new in the “What’s New” category – check it out!

Whats-New-Category Retriever Digital Signage

 

Vary Your Message

If you want to get people to pay attention to your primary call to action, the most effective way to do that is to hold their attention as long as possible. In order to grab their attention effectively, you need a mixture of slides that are informative, educational, entertaining along with your call to action.

We’ve made it extra simple for you to incorporate slides that will hold the attention of your customers. Simply scroll through the categories on your Retriever playlist to incorporate weather forecasts, news headlines, trivia, and more.

It’s simple to make your own entertaining and educational trivia about your company – and it’s a great way to elevate your brand message! To learn how to make your own custom trivia questions on Retriever, watch this short video:

 

Showcase Your Brand

It’s easy to customize your Retriever playlist to reflect your brand – nearly every slide template features customization that allows you to show your brand at its finest. Moreover, incorporate brand elements such as your logo and team photos throughout your playlist to contextualize and welcome people into your facility.

 

If you are looking for ways to take your digital signage to the next level, we’d love to be a part of that conversation. Reach out and set up a call with one of our experts.

 

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Retriever Digital Signage at Bookmasters

We’re all living in strange times, and as businesses slowly begin to re-open in light of the global coronavirus pandemic, it’s not exactly business as usual. Every business is faced with new restrictions, protocols and requirements in order to keep employees and customers safe.

Regardless of how you feel about the protocols and policies, one thing is for certain for all of us: the rules are constantly in flux. And, when that’s the case, your business and your communications need to be nimble.

Figuring out a way to quickly change the message and communicate it well as the rules change takes strategy, effort, and adaptability. And, while some businesses are great at this, the more people you have in your facility, the more of a challenge that becomes.

That’s where digital signage becomes a real asset to any business, whether your facility is customer-facing or not. Digital signage is a brilliant communication tool for any type of business looking to get their message out quickly and effectively. And, once it’s installed, the message can change as often as it needs to without going to any additional effort.

Our digital signage solution, Retriever, works like this:

You install your TV screens along with your Retriever console in the locations where signage needs to be visible.

Then, you simply update your screens from any computer, syncing all your signage at once… regardless of its location.

Indeed, there’s no need to go off-site if your company exists across numerous locations, or to make the long trek across a warehouse. Everywhere, all at once.

Whatever communication challenges your company is facing, or may be facing in the future, we’re here to help. Simply reach out and we’ll set up a quick consult and see how Retriever Digital Signage might be a helpful addition to your company’s communication plan.

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The Secret to Holding Someone's Attention

When you have an important message to get out, it’s easy to sound like a broken record, constantly repeating the message until people get it.

But, if you’ve ever been on the receiving end of that broken record, you know that it’s easy to tune out after you’ve gotten the point… even if you really could benefit from a few more reminders.

The same is true for your business. If every message is one note, then your employees & customers won’t build a relationship with your brand, they’ll simply just hear you pounding the drum on repeat to do the one thing that’s on your agenda for them.

And, that one thing you want them to do might entirely miss out on what they might need.

If you want to keep your employees and customers engaged, your messaging needs to say more than just one thing. So while your one, important message is important, how can you diversify your message and hold attention?

The secret to holding someone’s attention is to keep them interested with a variety of information. As long as relevant information continues to come, they’ll stick with you. This is the secret behind the success of social media, and it will work within your business as well – the moment the information is outdated or irrelevant, we disengage… but keep new and interesting content coming, and you’ll hold onto your viewer.

Start by thinking about other important brand messages to get out there. For example:

  • Educate your customers about products & services
  • Introduce your employees
  • Connect with community organizations that align with your values, and share their messages
  • List educational and service opportunities
  • Celebrate important and exciting achievements
  • Explain your core values and what they look like lived out
  • Announce upcoming opportunities to engage with your brand

One great way to organize and distribute all of this information is with Retriever Digital Signage. When you create your Retriever playlist, it’s easy to take advantage of the opportunity to educate and entertain your customers.

If you need to re-engage your customers, we can help. Click here to schedule a conversation.

 

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Communication Plan for Back to School

The 2019-2020 school year threw us all some real curve balls as coronavirus sidelined everyone, requiring us to shelter in place. With a ton of uncertainty about what the 2020-2021 school year will look like, educational leaders are faced with some serious challenges about how to safely re-open their doors to students, teachers and staff when the time comes.

No matter what re-opening schools looks like, one thing is for certain: there will be changes. And, then, once we get used to those changes, there will probably be even more changes.

Adaptability has become the name of the game for all of humanity, for every industry and sector. And, central to adaptability, is communication.

Because, when plans change, when policies adjust, when the rules are changed, it’s critical that those changes are well communicated to everyone impacted by the change.

Educators proved to be exceptional at adaptation in the spring of 2020 as schools went online and remote learning became the norm. And just as things started to get into a rhythm where everyone knew where to find the links/resources/materials and what was expected, the school year came to an end.

When students and teachers re-enter the school buildings, however, we’re going to need to be even better with communication than we were during shelter-in-place, because the stakes are much higher. We’ll need for everyone to understand and implement the expected changes immediately. There won’t be much time for a learning curve.

That’s why highly effective visual communication will be key to educators when the time comes to re-open, and it needs to be a part of the plan as educational leaders begin to strategize for re-opening.

Visual and engaging digital signage is one form that this type of communication may take. The benefit to digital signage is that it grabs the eye without being interruptive. Engaging viewers allows them to take in the message quickly without distracting them from the learning environment.

Educators know better than anyone that repetition is the mother of all studies, and that will be key to effective social distancing in your classrooms and cafeterias – say the same thing in multiple ways, multiple times if you want people to understand it and ultimately let that understanding shape their behavior. Digital signage is great at repetition because it’s centered on a looping playlist.

And, as we make changes, it’ll be important to be able to synchronize those changes across multiple classrooms, hallways, and campuses in a unified way. Our Retriever Digital Signage can publish the same message to all of your digital signage in every location at a touch of a button from any internet-connected device. Simplicity is key!

As you develop your plan for reopening schools, we’d love to be included in that conversation to help you put together a communication strategy that will be both effective and easily executable. Click here to schedule a time to chat.

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