As businesses prepare to re-open their doors, business as usual may not be the same for awhile. Whether your business is a B2B or B2C, it’s wise to begin to strategize now for what re-opening will look like for your company.
You’re probably already thinking about what new procedures will you will implement to keep customers and employees socially distant. You may have begun to think of how you’ll sanitize surfaces and give employees opportunities to wash hands regularly. And, perhaps you’ve already put together a strategy for limiting the volume of people in your business.
But, creating the policies and procedures is phase one. Execution of those policies and procedures demands outstanding, thorough communication.
When it comes to communication, the number one mistake most people make is by assuming that saying something once is enough!
In fact, most people need to see a message close to seven times to fully change their behavior. In addition to getting your team back into the normal routine, it’s hard to ask your team leaders to be constantly reminding every individual in your business of the new procedure.
That’s why it is so incredibly important to your business to have visually engaging digital signage in your business.
People love to look at a screen – their eyes are drawn to them. So, placing your message strategically on the screen, is step one.
Then, provide a ton of value to keep your viewer engaged: updates on the weather, local news, and interesting facts and figures is a great way to hold their attention (and to keep those those customers who now have a longer wait, entertained!).
Then, leverage the power of repetition. Instead of having an employee communicate the message seven times and sound like a broken record, allow your digital signage to reinforce the expectations, policies and procedures in a clear and effective way.
Best of all, when restrictions change or when all of this is over, it’s easy to change the digital signage quickly, in a few moments from any internet-connected device.
If you’re ready to incorporate digital signage into your communication strategy, we’d love to help. Click here to schedule a call.