You’ve already got your digital signage up and running and you know what you’re doing. Here are some tips to take your signage from good to great!
The meaning of a sign with grammatical errors and misspellings instantly changes from the message you intended to “we don’t know what we’re doing.” In the age of fake news and spam emails, the importance of correct spelling goes way beyond your high school English class – it’s an instant determination of credibility. If grammar and spelling isn’t your forte, find a proof-reader to glance over your signs before they publish and deploy the message you intended!
2. Employ video
As you move throughout the world, notice where your eye is drawn. Moving lights and colors catch your attention – and the data is there to back it up. Video is more eye-catching and engaging to the human brain. Whether you have produced videos to run on your digital signage or not, we have numerous video features that will turn even a static image into a visually engaging sign.
3. Tie in your brand color scheme
Brand is so much more than just a logo, the color scheme of a website, and the colors of your new staff polo shirts. Brand is about identity – it’s about aesthetically communicating what your company is all about. Sports teams really understand this: when a stadium is filled with your team’s colors, there’s an unspoken sense of community and pride that emerges simply because of the visual unity. By simply integrating your brand color palette throughout your digital signage, your brand identity strengthens with virtually zero effort.
4. Less is more
Your digital sign isn’t your brochure or your website, it doesn’t need to have all of the information. Instead, think of your sign as a touchpoint that sends a clear, concise message. Don’t clutter your sign with too much information, instead strategically choose brief messaging that will be easily read in a few seconds.
It’s the spice of life, right? Employing a mix of informative, interesting, and promotional content on your digital signage will keep your customers engaged for a longer period of time. Utilize one of our trivia slides, or local news headlines, or share some of your social media content using our integration tools, for starters.