Great communication for business owners

Great Communication for Business Owners

When you own a small business, it can feel like you’re constantly repeating yourself. Owners burden the full risk and responsibility of their business, so everything holds a higher stake for them than their employees.

Employees in a small business are constantly looking to their owners and leaders to set the direction and lead the way. That’s why great communication is paramount for business owners… and poor communication can lead to a lot of waste and frustration.

When you as an owner think about what your employees and customers need in terms of communication, you probably think once is enough. As long as you say it clearly, the message ought to come across, however often it doesn’t. Typically it takes someone seeing and hearing a message seven times before they’re ready to take action.

Your time is valuable and you shouldn’t have to spend it repeating yourself, even if that’s what the people around you need. There should be a way to automate these new initiatives and streamline your communications so that you can use your time doing the things that made you want to own a business in the first place.

One way you can automate your communications is with good processes that build in repetition in multiple places. For example, you say it in a meeting, you recap it in an email, you save it in a document, and someone can reference back. The drawback there is that the burden is on the audience to seek it out.

We created a digital signage solution that automates repetition for you, repeating important announcements and messages on a playlist that you customize to your needs. By positioning your screens in key areas, your employees and customers are passively reminded of the important information, and you can move onto the next thing.

We actually created a guide to help you streamline your communications, and we’d love to share it with you for free. In it, you’ll learn skills and tools that will dramatically improve your communications internally, saving you time and money. Click here to download it free!

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