Digital Signage

Digital Signage: Consider Your Options


When it comes to any optimization for your business, it can be hard to make sense of which features will really matter to you in application. As business owners, we get that – we’re constantly making decisions about software and hardware and weighing the benefits and drawbacks of something new without fully understanding the impact of that decision until we’re into it.

We realize that the same is true of our customers when they’re making decisions about digital signage. It can be hard to know what features are really useful, which are critical, and which are nice but will never be used.

When it comes to what we’ve heard from our users, here are the three features that are “must haves” for any digital signage solution:

Automated Publishing

The last thing you want is for people to disengage with your digital signage. People pay attention to what’s relevant – which means that if something’s outdated and is showing up on your signage, you’re telling your viewers that this sign is irrelevant to them.

People are busy, and you shouldn’t have to work hard to keep your digital signage up to date. Your digital signage should easily be scheduled to publish and unpublish so you have the right message, every day.

Fresh Content

Digital signage is an effective solution because it’s visually engaging and has the capacity to have engaging, fresh content every day (and throughout the day!) to ensure that eyeballs are regularly and repeatedly paying attention. Relevant content is both timely and valuable – educational, interesting or entertaining.

We’ve created our digital signage to engage the viewer with news headlines, weather updates, trivia, and social media updates, automatically, for this very purpose.

Easy to Use

Digital signage shouldn’t be the responsibility of your IT team, if you even have one. Instead, digital signage should be easily updated by the people who need to get the messages out – your marketing team, HR team, or business owners, most likely. For that to work seamlessly, it must be dead simple for the user to accommodate all levels of tech savviness.

If you’re making a decision about what digital signage is the right option for you, we want to help you find the best option. We’ve created a free downloadable comparison sheet comparing a variety of options on the market – feature for feature – to help you make an informed, smart decision.

Download the Digital Signage Comparison Sheet

Colleen Cook

Colleen Cook

Colleen Cook works full-time as the Director of Operations at Vinyl Marketing in Ashland, Ohio, where she resides with her husband Mike and three young daughters. She's an insatiable extrovert who enjoys finding reasons to gather people.