Allison Grabel slipped into her local furniture store in search of a couch. In the current economy, she didn’t have a large budget, so she was hoping to figure out what the sales were without drawing much attention or pressure. She tried not to make eye contact, but it was too late. As the friendly salesperson came up to her, all she could mumble was “I’m just looking, thanks.” Although Allison really wanted to know if there was anything that would work with her budget, she was too afraid to get pressured into a purchase she couldn’t afford that she never even was able to determine what was available!
Lynn Perkins clocked in that Saturday morning in a remarkably good mood. She wanted to enjoy her day at work and add some sales to her record. She saw Allison slip in the door, looking nervous. Assuming that Allison had never purchased furniture, after all, she did look to be barely out of college, Lynn approached her enthusiastically, asking if she needed help. Allison, glanced at her dismissively and said “I’m just looking, thanks” in a dull voice. Lynn recognized this phrase as the universal code for “leave me alone” and walked away without telling Allison about the current promotion for 2013 graduates.
How many times have you lived out this scenario, either as the consumer or the salesperson? After all, sales is always touted as an aggressive position in society, where it’s a dog-eat-dog world.
With digital signage, the consumer is fed information about products, sales, and services from the comfort of their own personal space at their own pace. No one has to ask questions or push for agreements, instead information is right were we all can see it plainly. When digital signage is involved, the information your company wants to communicate is presented without being confrontational – it becomes the salesperson that no one realizes is selling to them. Instead of the consumer feeling pursued by the salesperson, the salesperson is ready and available to help the consumer the moment they are ready with their own questions.
In effect, the consumer becomes the aggressor, armed with information combined with their own needs, they feel that the power is their hands instead of being vulnerable to high pressure sales.
If Allison had walked into a furniture store using digital signage to greet her, she would have known about the promotion giving new college graduates an additional 15% off any price in the store. She would have felt more confident while she looked because now she knew not only what she could afford, but how much she could save toward the matching loveseat! With this information, when Lynn approached Allison, she could have looked her in the eye and learned more about the sale, without feeling anxious that she’d wind up over her head. And Lynn could have struck up her conversation with Allison without feeling like she was imposing.
In today’s day and age, we need a marketing solution that fits the speed of business, but also captivates the imagination. By using digital signage both needs are met, while still leaving room for potential growth. Contact DRM Productions today to see how the Retriever Digital Signage can work for you!