Here’s the deal: the bulletin board is an outdated solution to a very real, very current problem. You need to get the word out to your team about important, detailed information. But, we all know that it’s not working – people walk right past it without ever stopping to read the critical info hanging on it.
If you’re thinking, “We’ve always done it this way. Why do we need to change?” The short answer is: the world changed and we all have to change with it, or be left behind.
Doing what you’ve always done will only get diminishing results in a digital age. Paper and static signage have their place, but they’re most effective for things that don’t need to capture attention. Long-standing employment policies, employment posters, resources that don’t change – these are the things that belong on your bulletin board.
Finding a way to get your message across in a highly visible way is key. A great solution for this is digital signage. People can visually engage with a TV screen passively, not even realizing they’re paying attention. We’ve all done it, and it works. And, beyond that, it’s the most effective way to get your message across because people are more likely to remember things they see over things they hear.
Moreover, digital signage is replicable – meaning, you can have ten or a hundred identical (or varying!) screens strategically placed throughout multiple locations, all updated from one computer, anywhere with an internet connection. So, your message can get across to numerous locations at once with a click of a button, and be repeated for people to latch onto most easily.
Your bulletin board can’t hold a candle to that, not on its best day.
If you’d like to chat about how digital signage might be an effective solution for your business, we’d love to help. We created Retriever Digital Signage as the premiere, user-friendly, no nonsense solution for any business’s signage needs, whether they’re trying to communicate to their employees, customers, or both!
Click here to set up a free consult and we’ll help you, at the very least, discover how digital signage might be a useful tool for your company.