The great thing about having digital signage installed in your business is that it’s pretty low maintenance. In fact, most people with companies using digital signage find it far less work than traditional signage, with a significantly greater impact.
It is important, however, not to completely forget your digital signage, otherwise its impact will considerably drop over time. Here’s what we recommend:
Once a month, go in and refresh your playlist. You don’t even have to change the content itself, just pick some fresh layouts, images or colors. Your audience – be it customers, employees, clients, students or residents – will notice quickly and begin to pay more attention to the messages being delivered.
Video and animation are key to grabbing the eye on your digital signage. Find slide layouts that incorporate movement that will capture the attention of your viewers.
The moment outdated information hits your playlist, you send your viewers the message that this is an irrelevant tool. Plan ahead, and schedule a slide to unpublish on the day it becomes outdated, or hop in there and take it down if you can’t plan ahead. The more relevant your signage, the more engaged your audience!
Variety is the spice of signage
Incorporate a variety of messages into your digital signage, not just one note over and over. The key to viewer engagement is that each slide delivers something new and holds their attention. If your primary call to action is “Shop our sale!” then only deliver that message every fourth or fifth slide – peppering in between valuable information, trivia, weather and news in order to keep your viewer from tuning out.
It’s easy to customize your digital signage to match your brand, so take the time to use your company’s brand color palette, and identify different aspects of how you want to express your brand through your digital signage.
If you aren’t yet using digital signage in your company, or if you’re new to digital signage, we’d love to help guide you on this path. Click here to connect.