visual communication

Why Visual Communication Drives Engagement

Digital signage offers numerous benefits to your business: real-time updates, reduced costs for advertising and printing, and reduced staff time. The real power of digital signage, however, is in its ability to communicate visually.

Communicating visually is important because it’s the most effective form of communication. “90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text,” reports Zabisco.

Utilizing compelling images that communicate your message alongside the text on your signage will maximize your impact, multiplied if you include video, which can garner 3 times the level engagement.

In a world of interruptive messaging, distractions, and notifications, it can be hard to capture and retain the attention of your audience. Imagine, however, if your digital signage was loaded with captivating videos and images that told the story of your message before you typed a word?

For businesses like entertainment and sports, their job is to communicate the value of the experience to their potential audiences. An image showing their targeted customer having an incredible time in their space communicates on a different level than simply saying, “You’ll have an incredible time!”

For retail businesses, being able to showcase the product in action with a happy target customer can leave a lasting imprint on your customer, with high returns.

Digital signage users also employ their signage for internal communications. Whether you’re promoting the company picnic or an urgent update regarding your business, a compelling image or video can go far to cement the message.

Luckily, with Retriever, you don’t have to be a graphic designer to have effective images, videos, and text on your slides. You can upload your own photos, or add a stock image. We’ve listed some great sources for inexpensive stock images here to make it even easier.

If there was any other thing in your line of business that could perform 60,000 times better with one small tweak, would you have any argument not to make the change? Let us know how we can help by reaching out.

This entry was posted in Business Goals, Communication, Digital Signage, DRM Productions and tagged , , , . Bookmark the permalink.

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