Skip to content
  • Benefits
  • Features
  • Solutions
    • for your customers
    • for your employees
  • Pricing
  • Blog
  • Contact
  • Login
  • Try for free

Design

Color and Contrast

Last week, we talked about the Pantone color of the year and how to incorporate it into your Retriever Digital Signage design. But talking about color wouldn’t be complete without talking about HOW the colors work together.

When designing your slides, you need to consider how readable the color combinations really are. Pantone may say they go well together, but you need to also consider the size of your font and the distance at which the text is read. Additionally the lighting in the room where your tv signage is viewed should also be considered. However, don’t forget with all these extra notes here that the Retriever Digital Signage can be updated  with the click of a button and the changes are integrated into the next cycle. So even if you make a mistake in the design, you can change it.

With that in mind, here are a few tips to help clarify the previous paragraph. Don’t overlap areas of complementary colors because it’s difficult for our brains to interpret the different wavelengths of light that they use. This just makes the text harder to read and other visual elements more challenging. In the same vein, overlapping colors with a similar brightness will be difficult to distinguish for most people. This problem becomes more pronounced on LCD screens, because they have the most trouble maintaining high-contrast imagery when the viewer isn’t standing practically in front of the tv signage. To maximize impact and ensure that your viewers can read your slides, check out the sample of color combos below.

20080430-wirespring-contrast2

We all know black-and-white work well together, but don’t ignore black-and-yellow. There are so many options, just keep in mind the contrast between foreground and background can have a big impact on how easy it is to read content on the screen at a glance. Contrast has a direct impact on readability, which will influence how your viewers recall the information.

Finally, make sure that you consider what each tv signage screen looks like to viewers be they across the aisle, down the hall, on the production floor, or on the other side of your lobby. What looks spectacular on the screen at arm’s length may be a disappointing blur if you move back a few feet or shift your seating by just a few degrees.

For more ideas on spicing up your Retriever Digital Signage slides, check out this post!

best practices | visual engagement

Digital Signage

Was Content Dethroned?

For years, it has been said that content is king. We’ve touted content as the primary reason why viewers pay attention to tv signage. But there’s a new royalty in town: Strategy. Strategy is the Real Ruler Really, it makes sense. Without strategy, your content can be a bit like a purposeless arrow. It went…

Retriever Users

Summer Fun for Digital Signage

It’s summer and everyone has had a change to their schedule in one way or another. If nothing else, vacations are overlapping and it can be a challenge to fill all your roles. How can you keep your Retriever Digital Signage running smoothly, capturing the attention of your viewers and continuing to inspire action through…

Digital Signage

5 Ways of Measuring Impact

If you follow the social media outlets of any successful blogger, company or lifestyle expert, you’ll notice that their profiles are often featuring a question of the day or some other conversation starter. In the digital signage world, we call this marketing strategy a “call to action”. Perhaps you’ve never considered using this method for…

Retriever Slides

The Significance of Being Deliberate with Your Digital Signage

Have you allowed your digital signage to become stagnant over the past few months? Are you still running outdated sales promotions or celebrating staff birthdays that were weeks, if not months, ago? If you’ve noticed an uptick in employee complaints or a decline in product and service sales, it might be time to reassess your…

Sign up for our monthly newsletter

Get the latest articles and tips sent straight to your inbox.

Easy-to-use digital signage that streamlines communication throughout your organization.

  • Facebook
  • LinkedIn
  • YouTube
  • RSS

Platform

  • Tour
  • Features

Insights

  • Blog
  • Case studies

More

  • Contact
  • Pricing
  • Login
  • Register

Help

  • Knowledge Base
  • Support

Get in touch!

© 2025 Retriever Digital Signage | Privacy Policy | Terms & Conditions
Register Now