Skip to content
  • Benefits
  • Features
  • Solutions
    • for your customers
    • for your employees
  • Pricing
  • Blog
  • Contact
  • Login
  • Try for free

Communication

Why Visual Communication Drives Engagement

Digital signage offers numerous benefits to your business: real-time updates, reduced costs for advertising and printing, and reduced staff time. The real power of digital signage, however, is in its ability to communicate visually.

Communicating visually is important because it’s the most effective form of communication. “90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text,” reports Zabisco.

Utilizing compelling images that communicate your message alongside the text on your signage will maximize your impact, multiplied if you include video, which can garner 3 times the level engagement.

In a world of interruptive messaging, distractions, and notifications, it can be hard to capture and retain the attention of your audience. Imagine, however, if your digital signage was loaded with captivating videos and images that told the story of your message before you typed a word?

For businesses like entertainment and sports, their job is to communicate the value of the experience to their potential audiences. An image showing their targeted customer having an incredible time in their space communicates on a different level than simply saying, “You’ll have an incredible time!”

For retail businesses, being able to showcase the product in action with a happy target customer can leave a lasting imprint on your customer, with high returns.

Digital signage users also employ their signage for internal communications. Whether you’re promoting the company picnic or an urgent update regarding your business, a compelling image or video can go far to cement the message.

Luckily, with Retriever, you don’t have to be a graphic designer to have effective images, videos, and text on your slides. You can upload your own photos, or add a stock image. We’ve listed some great sources for inexpensive stock images here to make it even easier.

If there was any other thing in your line of business that could perform 60,000 times better with one small tweak, would you have any argument not to make the change? Let us know how we can help by reaching out.

statistics | visual engagement

Digital Signage

Entertaining Patrons with Digital Signage

Each year, the Renaissance Theatre has more than 50,000 people come through its doors with one common purpose: to be entertained. When a patron buys a ticket, they know that they’re in for a fun evening… but their experience begins long before the curtain goes up. On average, a guest spends close to an extra hour at…

Business Goals

Up-selling with Retriever

Every line of business has some product lines or services they wish their customers knew about. Educating your customer about extended offerings is key to any healthy bottom line. Not only is it 50% easier to sell something new to an existing customer than acquire a new one, they’re likely to spend 31% more when they do try…

Digital Signage

Digital Signage is Social Media

Upwards of two billion people are on social media today. Each morning, their eyes go first to their phone screens to turn off their alarms, check their notifications, and skim their social media channels for updates. Most humans spend their day looking at screens, going home at the end of the day to watch their favorite television show…

Human Resources

5 Ways to Encourage Your Employees

We’ve all been there. The workload is heavy, the work feels monotonous, and going to work just feels like a slog. When you’re in a funk, you need something to disrupt the daily grind, something that helps you remember why you’re there in the first place. Disheartened, tired employees need their leaders to step into…

Sign up for our monthly newsletter

Get the latest articles and tips sent straight to your inbox.

Easy-to-use digital signage that streamlines communication throughout your organization.

  • Facebook
  • LinkedIn
  • YouTube
  • RSS

Platform

  • Tour
  • Features

Insights

  • Blog
  • Case studies

More

  • Contact
  • Pricing
  • Login
  • Register

Help

  • Knowledge Base
  • Support

Get in touch!

© 2025 Retriever Digital Signage | Privacy Policy | Terms & Conditions
Register Now