When you make the move to digital signage, you’ve already wisely selected eye-catching and engaging signage that will attract viewers instantly. But, if your signage isn’t getting the traction it used to, it might be time to make a few simple adjustments to maximize impact for your business.
Whether you are using digital signage for internal communication with your team, or for promotional and educational purposes with your customers and clients, these helpful tips will help you take your Retrievers to the next level.
Variety: It’s the Spice of Life
One rookie mistake we often see with businesses using digital signage is that they only include informational slides in their playlists. Ad, ad, ad, ad, ad, ad. While it might seem counter-intuitive to mix unrelated slides into your playlist, our research actually indicates that engagement is far higher when you mix in entertaining content among informational slides.
Imagine you work for a large manufacturer and your HR team has placed a Retriever screen in the break room. If every slide on the playlist is another HR announcement, same every day, do you think your employees are going to look at the screen or are they going to ignore it and stare at their phones?
Now imagine that it regularly updates with entertaining trivia, daily news headlines, and weather forecasts? What if they saw special accolades of themselves and their colleagues there? They are far more likely to engage with the “same old” necessary announcements when they’re entertained by the things they actually care about. If you think about it, that’s the entire principle of social media!
Photos & Videos
We believe in a simple, no fuss solution to digital signage, and that’s why we’ve created the Retriever platform. You don’t need a graphic designer or a videographer to create beautiful, engaging signage. But, it’s likely that your business is already creating videos for social media already. And, if that’s the case, those videos can work double time for you by including them on your Retriever screens. Not only will they increase engagement with your important content, but they will enhance the overall experience for the viewer.
Location, Location, Location
When we work with Retriever clients, we put a great deal of thought into where your digital signage is installed on site. Finding the right location for your digital signage where viewing is optimal is key. Do your viewers have clear visibility of the screens? Are they spending a great deal of wait time or leisure time in the spaces where your screens are installed? Is the information they’re seeing on those screens relevant to their experience in that location? Is the screen resolution clearly visible at a normal distance?
Digital signage is only as good as its content, and if you can’t see the content, then it’s just no good at all. When you adopt Retriever Digital Signage, we’ll help you optimize your screen placement for the ideal level of engagement for your audience.
If we can help take your signage to the next level, click here and set up a conversation.