Customer Referral Retriever Slide

At Retriever Digital Signage, we’re invested in the growth of our customers. When their businesses thrive, we celebrate! Our Retriever platform was designed with this in mind.

Our company, DRM Productions, has created content to help businesses communicate more effectively for nearly four decades. When the market presents a need for a new way to communicate, we take advantage. That’s how Retriever Digital Signage was born – out of customer needs for easily updated and effective tools for communication.

When you do good work, your customers want to thank you. How is your business channeling that customer gratitude?

Here are three easy ways to leverage your happy customers’ gratitude into business growth – and all of them you can do utilizing your Retriever Digital Signage.

1. Invite them to leave you a review.

Increasingly, online reviews are the lifeblood of any business. As potential customers consider engaging with your business, they turn to the web for social proof that your business is honest, delivers high quality experiences and products, and is reputable. Online reviews are most easily won from unhappy customers, so nudging your happy customers to thank you with a positive review is a meaningful way that will deliver positive results in both the short and long term.

2. Create fun ways share about their experience on social media.

Social media engagement is part of the bargain with clients of all generations these days, not just millennials, so take advantage of the power of the social share with fun, engaging opportunities in your business. Some fun ideas include a custom hashtag, photo opportunity, or social challenge – anything that connects your company with your customer in a fun, shareable way.

3. Share with a friend, you both benefit!

More than any other form of advertising, the number one thing that impacts a purchase is a word of mouth recommendation. Invite your happy customers to refer a friend, and give them both an incentive to do so.  That way, it’s more than just helping your business out, it helps them and someone they have a relationship with.

For example, we offer our existing Retriever customers a free month of Retriever for them and anyone they refer (up to $150 value) when the friend they refer becomes a customer. Speaking of, if you are a Retriever customer and would like to refer a friend for a free month for you both, you can click here to take advantage of this offer.

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employee-communication

We experience it every day – everywhere we look, something is fighting for our attention. Billboards, phone notifications, junk mail, emails, memos, ads… for our own sanity, our brains begin to tune it all out. But, when that happens, we also start to miss the important bits – the critical messages, the key updates, or the opportunities to connect that we are seeking after in the first place.

As we begin to disengage, we turn to the avenues that deliver the most value, the most content, with the least amount of interruption. We’re see it happen all the time as people turn off their cable services, opting for a commercial free, on demand option.

How do you ensure that your message is engaging and relevant in an ever cluttered communication space?

The key is to create meaningful content that people want to engage with.

Think about how you see this take place all around you: you repeatedly listen to the latest episodes podcast even with the ad interruptions, because the content pulls you in. You scroll the social newsfeed, peppered with ads, because the relevant updates will keep you connected. You go to the movie theater for the latest release at the start time, even though you know you’ll watch 20 minutes of ads before the film starts. When the content is fresh and meaningful, you are more available and engaged with the ad content.

This concept is true in your business as well. When you have an important message to communicate to your customer or your employees, keeping them engaged with your digital signage is key, and the most frequent mistake we see is the omission of fresh and engaging content among the important, need-to-know ads and updates.

Simply put, if the audience for your digital signage isn’t engaging, it’s because you’ve trained them to expect that the content isn’t relevant, fresh, or meaningful. The only way to retrain your audience is to continually create new and interesting content.

That burden doesn’t have to fall to you. In an upcoming post, we’ll show you how to leverage your team’s creativity and our built-in templates to keep your playlist fresh, relevant, and above all, your most effective communication tool.

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DRM_2845

Ohio is known nationally and internationally for a number of things – it’s the home of the Ohio State Buckeyes as well as the delectable chocolate buckeye, the birth state of seven U.S. Presidents, home of the Rock & Roll Hall of Fame and the Football Hall of Fame, home of astronauts Neil Armstrong and John Glenn. One of Ohio’s crown jewels, however, is its Skyline Chili.

Skyline Chili was founded in 1949 in Cincinnati, Ohio and since then has become a statewide phenomenon and a must-try attraction for tourists to the state. Its signature dish features spaghetti, chili, cheese, beans and onions in a delicious, savory combination that often requires a plastic bib for any age diner.

The Mansfield, Ohio location of Skyline Chili is one of our favorite places to enjoy a delicious lunch, and has been cleverly utilizing Retriever Digital Signage in their restaurant for several years.

“It’s a very easy tool to use. It is a great way to promote different things from within the store,” says Skyline Chili General Manager Paul Dilley.

Skyline Chili in Ontario, Ohio is using Retriever Digital Signage to elevate their “four walls marketing,” a strategy used in the restaurant industry that capitalizes on the space the customer is sitting in as they dine to advertise both current and upcoming promotions. Four walls marketing allows customers to make decisions about their purchases during their visit, increasing their sales potential, and also about when they will return to the restaurant.

Many restaurants have television screens throughout their location, and Skyline Chili is no exception. By providing entertainment on their screens like important sporting events and even occasional family films, they are creating a memorable experience for their clientele. Adding Retriever Digital Signage into the mix allows them to educate and enhance the experience for their customers who are already looking at the screens around them while they enjoy their meals.

“In the restaurant industry we have things called LTOs – limited time offers,” shares Dilley. By leveraging the simplicity of the Retriever platform Skyline Chili is able to simply and easily offer LTOs to their customers without the added expense and time delay of printing a suite of materials to promote the product being offered.

If your restaurant would like to learn more about Retriever Digital Signage as a solution for your four walls marketing, click here to connect with us.

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The 4 Best Ways to Train Your Staff Using Digital Signage

We have run a small business for the past 35 years, and we’ve learned that when it comes to onboarding staff, you’re never quite done. Once you get someone trained and settled into their role, it’s time to hire and train someone else – either thanks to growth or due to typical turnover.

Most small businesses don’t have the luxury of a human resources manager on the team to handle the onboarding processes, which means it often falls to you, the owner, to show the ropes to the new team members. While that time can be an enjoyable opportunity to get to know your new colleague, it’s also critical that it goes quickly so that you can refocus to your main jobs of running and managing a small business.

Even if you’re not in a process of hiring, it can be a great challenge to retrain your existing staff with new expectations too. We’ve all been there – you throw out the new process or expectation in the staff meeting, and then proceed to feel like a broken record for the next month until it clicks for your team.

Small businesses using Retriever Digital Signage have an advantage when it comes to training their teams, because their screens are buying their owners hours back into their weeks.

Introductions & Orientation

If you have someone new joining your team, include photos of your team with their names and job roles in the Retriever playlist. It will save them several uncomfortable conversations as they try to orient themselves.  You can also include important client photos with key information on your internal screens – this will serve as a great reminder for your new team members and help to bring them up to the level of your existing staff quickly, and potentially avoid some awkward missteps. If your business is in a large space, you can also put directional reminders on your signage to help new team members find their way around. As they become more comfortable, your training will be expedited.

Reminders 

Imagine your business is trying to implement a new procedure into your daily routine – perhaps a follow up call after a service order, or an additional step in an existing workflow. It can be labor-intensive to get your whole team to 1) learn it and 2) remember to do it. Not to mention, it’s irritating to everyone to have you repeat it over and over. Let your Retrievers do that for you – it’s their job! Put up a slide with a reminder, or a photograph or a video of the new process and let your team passively be reminded as they engage with your internal screens without prodding from you or your management team.

Goal Tracking & Deadlines

Whether you’re using KPIs, SMART goals, OKRs, or something else entirely, every business struggles to keep everyone focused on achieving their big picture goals when they’re buried deep in the day-to-day. Retriever Digital Signage is a great solution for goal tracking, because you can include reminders, deadlines, and progress updates simply and quickly in your playlist, giving no one an excuse when it comes time for your next quarterly meeting.

Processes & Procedures

Does your business have several processes or procedures to teach your new employees? Reinforce their training with short training videos included in your Retriever playlist. You can post those same videos on a Vimeo or YouTube channel, but the reminders of how you’d like to see processes play out is a great way to train and re-train your team and set a clear expectation without dedicating hours to teaching, getting your new employees working at full capacity sooner and keeping your existing employees from cutting corners.

 

If you’re a small business owner and would like some help training your team, we can help. Click here to contact us and we would love to assist!

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Retriever Keep Your Content Fresh

Our society has an insatiable appetite for fresh content. We literally have hundreds of thousands of movies and episodes of TV shows we’ve never watched at our disposal at all times. Our “to be read” lists are miles long, and we refresh our news feeds constantly. As a society, we are bored easily and tune out when we’ve already seen something.

That’s why it’s so important to keep your Retriever playlist filled with fresh content each day: digital signage is most effective when content is new and engaging. For most businesses, that seems like a daunting task. After all, you’re already keeping your social pages updated along with the other demands of your day to day. That’s why we’ve made it simple for you to keep your Retrievers updated with fresh content, with minimal time and effort.

Pull in your Twitter feed

Retriever Twitter SlideYou are already creating outstanding content to fill your social feeds, so why re-invent the wheel? Pull your Twitter feed into your playlist, and you’ll automatically have fresh content each day, while encouraging your patrons to connect with you on Twitter.

Schedule for Celebrations

Certain celebrations happen every year – birthdays, holidays, etc. – and if you’ve scheduled your seasonal slides once, then it’s simple to schedule them to publish/unpublish annually for each time that holiday rolls around!

Scheduling on Retriever

 

News, Trivia & Weather

We have built into Retriever automatic, fresh content for you to incorporate into your playlists every day, by simply adding the slides just once! News headlines, weather forecasts, and trivia auto-update with interesting and up-to-date content so that you don’t have to give it a second thought.

This Day in History Retriever Digital Signage

Of course, you can also keep your slides up to date each day too, but one of the best things about the Retriever platform is that you can set it and forget it.

If you love your Retriever Digital Signage, will you tell a friend about us? When a new customer signs up based on your referral, you each get a month free (up to $150).

 

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Case Study: Geauga County Public Library Retriever Digital Signage

Geauga County Public Library is a county-wide library system serving 55,000 cardholders, representing roughly 60% of the residents in their county. Serving all ages and a broad section of the community, it can be hard to find modes of communication that work for everyone.

For the Geauga County Public Library, finding ways to communicate with all of their patrons across multiple branches can be a particular challenge. “You can’t hit everybody where they are all the time. They might have missed something in the newsletter. They might not be on Facebook, they might not be on Twitter,” shares Lori Weber, Marketing Manager for the Geauga County Public Library.

“Anytime I walked into any location, I saw stacks of paper and bookmarks everywhere, and I thought, ‘There’s got to be an easier way,'” Weber recalls. That’s why Geauga County Public Library turned to Retriever for help. Strategically placed digital signage throughout the library system has empowered the Geauga County Public Library’s marketing team to communicate more effectively with their patrons while saving valuable time and countless trees!

“We’re a visually driven culture, and used to looking at screens,” acknowledges Patrick Culliton, Marketing Specialist for the Geauga County Public Library. The library began to utilize their Retrievers to promote upcoming events, closures, announcements, and library news, as well as pulling in the weather and social feeds. Culliton noticed that library patrons began to ask more questions about upcoming events and opportunities that had been communicated utilizing the Retriever Digital Signage.

The addition of Retriever Digital Signage into the marketing strategy for the Geauga County Public Library is saving the marketing team a great deal of time. Each day, the library is recommending a book on Twitter, which automatically pulls into the Retriever playlist, ensuring that every day the Retrievers will have fresh content even if the team doesn’t have time to add anything new to the playlist.

Moreover, coordinating messages across numerous branches is simplified to a touch of a button. “When we need to get information out that’s system-wide, we can make one slide and duplicate it to all branches, and we can also customize specific programs for individual locations,” shares Weber.

“We can’t get everyone all the time, but if they’re coming to the library and checking out books, here it is for them.”

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Ren_Exterior_-_Marquee_sm

Our clients are constantly innovating and finding new and creative ways to use digital signage in ways that make sense for their industry. In this spotlight, we’ll be featuring the Renaissance Theatre, our area’s historic theatre and performing arts center.

The Renaissance Theatre, which originally opened in 1928, has more than 30,000 people come through its doors each season for a range of arts and entertainment events. With a small staff, great communication is key. That’s why the Renaissance is utilizing Retriever Digital Signage both inside and out!

The Renaissance Theatre Concessions Stand

The theatre’s concession stand features Retrievers as its digital menus. If you run out of a product, you can quickly and instantly update your menu – saving disappointment and frustration in the concessions line. In fact, we created several slide templates for the Renaissance for this exact purpose!

Throughout the theatre, you can find digital signage showcasing upcoming shows, thanking sponsors, and showcasing images from recent productions. They have placed multiple screens throughout their lobby spaces as well as inside the theatre so that patrons can easily follow along with this in-house advertising during wait times.

Ren_Exterior_-_Marquee_sm

The theatre’s marquee is also utilizing the Retriever platform powering a digital outdoor sign! Since the Renaissance often has several upcoming production, this means that their outdoor marquee can feature many upcoming shows, not just one. Additionally, hours are saved each week by digitally updating the sign rather than manually placing letters onto a traditional marquee.

We’re proud to have the Renaissance Theatre as a client because they’ve found multiple ways to incorporate digital signage to grow their organization and communicate with their customers. We’d love to help you invent new and creative ways to leverage your Retrievers to go to work for you – let us know how we can help!

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Why Screens Work Retriever Digital Signage

Recently a few of our team members were installing Retriever screens at a local library. After they hung the screens they were busy with some other installation details, and they looked up to notice a handful of people were gathered around, staring at the blank screens. The screens were off, but people continued to stare at them every time they passed by.

This is why digital signage is such a natural fit for any type of business with a communication problem. The human eye is drawn to screens. While this story is anecdotal, the research backs it up.Digital signage captures 4 times as many views as static displays, and has a higher rate of recall. In fact, people have a stronger recall for what they see on digital signs than almost any other type of advertisement.

Compare these recall rates as reported by Nielsen:

  • Online Banners, 3 percent
  • Magazines, 21 percent
  • Radio, 27 percent
  • Billboards, 30 percent
  • Television, 32 percent
  • Digital signage, 52 percent

Which, of course, makes sense. We can all observe in our own lives that our eyes are drawn to screens. So, when we think about our businesses, the critical question must be asked: are you communicating with your employees and customers in a way that meets them right where they are, or are you trying to make an old format work in a new world?

One of the challenges of any new technology can be the learning curve associated with learning the tool, followed by carving out the time to maintain the tool going forward. That’s why we’ve created Retriever to be a low-maintenance, user-friendly interface that even the most technologically un-savvy staff members can feel comfortable with. Retriever is easy to schedule playlists with critical information and you can simply drop in auto-updating content such as trivia, headlines, weather, and more to keep your viewers engaged every day.

If you’re ready to communicate in a more effective way, we’d love to help. Click here to contact us via email and we can start the conversation.

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Maximizing Impact with Your Digital Signage

When you make the move to digital signage, you’ve already wisely selected eye-catching and engaging signage that will attract viewers instantly. But, if your signage isn’t getting the traction it used to, it might be time to make a few simple adjustments to maximize impact for your business.

Whether you are using digital signage for internal communication with your team, or for promotional and educational purposes with your customers and clients, these helpful tips will help you take your Retrievers to the next level.

 

Variety: It’s the Spice of Life

One rookie mistake we often see with businesses using digital signage is that they only include informational slides in their playlists. Ad, ad, ad, ad, ad, ad. While it might seem counter-intuitive to mix unrelated slides into your playlist, our research actually indicates that engagement is far higher when you mix in entertaining content among informational slides.

Imagine you work for a large manufacturer and your HR team has placed a Retriever screen in the break room. If every slide on the playlist is another HR announcement, same every day, do you think your employees are going to look at the screen or are they going to ignore it and stare at their phones?

Now imagine that it regularly updates with entertaining trivia, daily news headlines, and weather forecasts? What if they saw special accolades of themselves and their colleagues there? They are far more likely to engage with the “same old” necessary announcements when they’re entertained by the things they actually care about. If you think about it, that’s the entire principle of social media!

 

Photos & Videos

We believe in a simple, no fuss solution to digital signage, and that’s why we’ve created the Retriever platform. You don’t need a graphic designer or a videographer to create beautiful, engaging signage. But, it’s likely that your business is already creating videos for social media already. And, if that’s the case, those videos can work double time for you by including them on your Retriever screens. Not only will they increase engagement with your important content, but they will enhance the overall experience for the viewer.

 

Location, Location, Location

When we work with Retriever clients, we put a great deal of thought into where your digital signage is installed on site. Finding the right location for your digital signage where viewing is optimal is key. Do your viewers have clear visibility of the screens? Are they spending a great deal of wait time or leisure time in the spaces where your screens are installed? Is the information they’re seeing on those screens relevant to their experience in that location? Is the screen resolution clearly visible at a normal distance?

Digital signage is only as good as its content, and if you can’t see the content, then it’s just no good at all. When you adopt Retriever Digital Signage, we’ll help you optimize your screen placement for the ideal level of engagement for your audience.
If we can help take your signage to the next level, click here and set up a conversation.

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Retire Your Pushy Salesman - Adopt a Retriever

One of our clients relayed this in-store experience she had while she was buying a new cell phone:

I had ordered my new cell phone online and was picking it up in the local retail store. While I waited for them to bring the phone out, I was perusing the cases that they had in stock, thinking that I might buy one.

The employee who had checked me in and was retrieving my phone mentioned that they had an accessories special going on and would go grab my phone and then tell me more. As I looked at the cases, there were no prices on the products, and no signage about the special anywhere to be seen. Since I’d already spent a lot of money on the phone, I was hesitant to make any significant additional purchase, but was definitely interested in hearing about the promotion.

When the employee returned, he was carrying a pair of expensive ear buds and some screen protectors for my phone and said that if I were to bundle the case with screen protectors and earbuds, he could save me $80 and would bundle them all for $200.

I felt a little trapped by the pushy salesman, and still very unclear on what the promotion was, so I ended up leaving with just the phone and bought the screen protectors and case online instead.

There were quite a few missteps in this client’s buyer experience at this store that not only resulted in the loss of a potential sale for the store, but in a decreased lifetime value for that customer who will likely avoid their storefront going forward after a negative experience.

If this cell phone retailer had employed effective digital signage near the accessories, while the customer waited, the experience would have gone very differently. While the employee found her order, the customer could have learned about the promotion as she browsed and considered whether it would have been of value.

Then, when the employee returned, she could have asked questions about the promotion. Communicating the promotion digitally gives the store not only flexibility to run short promotions without an added advertising expense, it also shifts that staff member’s role from “pushy salesman” to “helpful resource.”

Now more than ever, it’s a critical time for stores to make the buying experience an enjoyable, welcoming one in which your store is communicating effectively and your customer feels valued. Digital signage is an effective way to take your store’s communication to the next level. Click here to set up a meeting and we can help you strategize ways to get started.

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