Secret to Employee Satisfaction Retriever Digital Signage

We all want to create a workplace culture that adds to our employees’ lives. We all want happy, satisfied employees who do great work, stick around, and find joy in their work. But, depending on the size of your business and the type of work your employees do, striking this balance can be a challenge.

In manufacturing, for example, the human resources team likely has their hands full managing challenges that are way more time consuming and essential functions of business: retaining employees, recruiting, managing problems, and keeping employee unions satisfied. It can be hard to focus energy and prioritize employee satisfaction.

It might seem counter-intuitive, but prioritizing your employee satisfaction is well worth the time investment.

Satisfied employees stick around and do better work. Satisfied employees help to foster satisfaction among their colleagues, ultimately building a more positive workplace culture.

How do you build satisfaction among your employees? There are many tactics you can – and should use – but at the center of all of them is once central theme: appreciation.

Ultimately, your employees are choosing to work at your company. They have weighed the benefits and the risks, they have made sacrifices to choose their position (time with their family, personal time, other potential positions), and they have agreed to do the task at hand for the wages and benefits you offer. Each day, they make that choice again when they come to work.

We all go through tough seasons in our workplace and on those days, the choice can feel more difficult. But, when you as an employee feel valued, it’s easier to keep daily choosing your workplace.

So, the question we need to ask ourselves is, “How can we demonstrate our appreciation to our employees every day?”

Appreciation has to be tied to more than achievement, and it doesn’t have to be complex. It can be as simple as offering some free snacks in the lunch room, celebrating birthdays, or saying thank you to your staff at every turn. You can get creative with your perks – partner with local arts and culture organizations and offer tickets to your employees, for example. Give them opportunities to celebrate each other.

Employees who know that they are appreciated for their work simply have a better mindset about the work and the workplace. They see themselves as part of a team, not as an “us versus them.”

If you’d like to read more about how to retain your employees and create a happy workplace culture, check out our Human Resources Guide to Communication – our free downloadable eBook about this very thing!

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The Biggest Communication Problem Facing Marketers Retriever Digital Signage

We know how frustrating it can be: you’re spending 40+ hours a week and trying to get a message across to your customers. And, despite being diverse and creative in your efforts, you still hear the same thing: “I had no idea!”

Despite the fact that there are more communication platforms than ever, it’s harder than ever to get your message across effectively. Why is that?

We see one communication shortfall that emerges more than any other among modern marketers: assuming your customers know the information that you’ve communicated.

Imagine this scenario:

Your bank has been trying to sell more home equity lines of credit, but is struggling to get customers to bite. Sure, there have been a few, but you’re just not hitting the numbers you expected for the rate you’re offering.

To solve this problem, you offer incentives to your bankers for selling the product, advertise heavily. You see a slight increase but not a significant return. You press the staff more to upsell, and nothing works.

The real problem is not your staff or your advertising, it’s your assumption that the customer understands. In this scenario, you’re assuming all of your customers know what a home equity line of credit is, how it can benefit them, and how competitive your rate is. Your communication isn’t effective because your communication isn’t meeting the desired recipient at their current level of knowledge and taking them to the point of understanding.

So, what do you do? Start the conversation with the problem first. Put up some slides your digital signage that help the customer to understand their problem, while they wait. Start with the problem the customer is having that would be answered with the home equity line of credit: “Is it time for all new windows? A new roof? New flooring? You might be able to afford it now. Ask us how.”

When your customer is at the teller window, instead of saying, “Did you know you qualify for a home equity line of credit?” try asking some questions that would vet them for whether they’d be a fit for the product. Then, and only then, ask the quesiton: “Are you familiar with how a home equity line of credit works? I see here that you qualify.” At that point, they’re ready for more in depth info.

If you’re in need of more effective communication in your business, we can help. Click here to sign up for a 15-minute call, on which we’ll help you inventory your communications methods and strategies, help you to better understand your target audience, and pinpoint some strategies for addressing the problems.

 

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Retriever Digital Signage Employee Retention

In manufacturing, one of the biggest and most frustrating challenges is employee retention. For HR leaders in the field, their job requires constant energy spent in recruitment, onboarding, and communicating… and re-communicating.

When the labor pool is small, employee retention is all the more critical: when you find good, qualified employees, you want to keep them. But, keeping your people can be a challenge.

The Baby Boomer generation is typically seen as “reserved,” while younger generations often prefer “more collaborative and in-person means of interacting.” So, as younger generations enter the workforce, they’re coming in with different expectations.

Performing the repetitive work required in the manufacturing field can feel isolating for employees. They often don’t know the person next to them. They aren’t familiar with management. And as a result, they feel no loyalty to their employer because they feel unseen as individuals.

HR leaders in manufacturing who want to see a dramatic shift in employee retention have to create opportunities for employees to connect, feel seen and welcomed. Employees are less likely to leave a place that they feel a sense of community, identity, and connection.

One way to achieve that is through improved internal communication that is automated and highly visible. Simply keeping everyone interested and on the same page with updates builds a sense of community among your team.

You can take that a step further and highlight the individuals on your team: celebrate birthdays, acknowledge achievements, allow them to share things that are meaningful to them with the team and recognize each other.

If you’re interested in learning more about how you can build a team that sticks around in your factory, we created a resource for you, The Human Resources Guide to Communication, which we’d love to share with you. Simply click here for instant access.

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Retriever Digital Signage

If you’ve been in manufacturing for any length of time, you’ve noticed: it’s harder than ever to get the message across to your team. In the communication age, what should be easier – communicating – feels frustrating and it’s wasting a lot of time in your week.

Why is it so much harder to communicate with your team than it once was? There are a few key reasons you might be experiencing frustration in your business:

You aren’t capturing their attention.

While there are more ways to communicate with your team than ever before, you also have more competition for their attention. People get hundreds of notifications every day from their devices and are often operating on information overload. When that’s the case, it can be hard to figure out which messages are the ones that deserve our attention.

We see this problem specifically in industries that are still using paper bulletin boards and memos to try to get the word out. In the digital age, you simply have to be highly visible and digital to grab someone’s eye.

You’re only saying something once.

Because the communication landscape is flooded, repetition is critical to getting your message across. You see this every day as you repeat yourself to remind people of things they should know by now.

Rather than being personally responsible for the need for repetition of important messages, find a way to automate the repetition.

You’re not communicating in a memorable way.

Our brain responds differently to visually captivating imagery than it does to static text. So, when you have a message to communicate, leverage the power of the visual and tell your story with words and images or video.

We created Retriever Digital Signage specifically to solve these communication frustrations for Human Resources departments in manufacturing. If you’re tired of losing hours in your week to ineffective communication, let’s chat for 15 minutes and we’ll tell you about how we can help. Click here to schedule.

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Retriever-Digital-Signage-Mechanics-Bank

Marketing for a bank has unique challenges. You need to communicate to a broad demographic spectrum, across numerous locations, and you have minimal time to get your message across while they’re in your place of business.

Marketing managers at regional banks are often understaffed and need simple, efficient solutions, not complex time-consuming marketing tools that create more work. Because, at the end of the day, they just want to see their bank’s customers have their needs met with the services and opportunities their bank can offer them.

We created Retriever as the digital signage solution for regional banks that need to get their message across effectively – and without any added complications.

We’ve made it simple for banks to provide relevant, fresh content every day automatically by integrating weather, trivia, news headlines, and social media feeds into the playlist – keeping customers engaged and entertained as they wait. By keeping customers’ attention, banks using Retriever are able to educate their customers about extended services and products while they wait.

One of the features of Retriever that is of particular use to banks is Retriever’s ability to instantly update to any screen from anywhere. Since the software is web-based, you don’t have to spend your time updating signage across numerous locations – you just update once.

“It’s a no-brainer. It’s a click of a button and you save yourself time and that’s money. It’s like adding a staff member,” shares Kristi Lord, Marketing Manager at Mechanics Bank in Mansfield, Ohio.

If you’d like to learn more about Retriever, we’d love to help. Schedule a 15-minute consult right here to learn more.

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Frustrated-Business-Owner-Retriever-Digital-Signage

If you’re feeling frustrated in your business with your employees – or with your customers – you’re not alone. Communication breakdowns are rampant in the communication age and it seems like it’s harder to get someone’s attention than ever before.

The reality is that the old ways of communicating simply don’t work they way they used to, and the research backs that up – not to mention that we’re all seeing the evidence of those changes each day in our businesses.

We often spend a lot of time and money trying to fix problems that are mere symptoms of a deeper communication crisis. Communication problems impact more than you realize.

Imagine the following scenario:

You are traveling abroad and you are welcomed as a dinner guest at the home of a friend’s family who lives in the area – the friend will not be there. When you arrive, you realize that your friend’s family does not speak your language. Your hosts are gracious and go out of their way to welcome you and make sure you feel at home. As the meal goes on, you all get creative with how you communicate – there is lots of gesturing, drawing, Google translation, and broken phrasing in languages no one is entirely comfortable with, and a great deal of laughter as a result. You leave with warm hugs, leftovers tucked under your arm, and feeling honored and grateful for the family’s welcome home and eager to return on a future trip.

Now, imagine the same scenario, slightly altered:

You are traveling abroad and you are welcomed as a dinner guest at the home of a friend’s family who lives in the area – the friend will not be there. When you arrive, you realize that your friend’s family does not speak your language. The family serves a delicious meal, and carries on an engaging conversation – but you can’t understand a word, since you don’t speak the language. You grow increasingly uncomfortable and try to speak broken phrases in their language, but when they respond it’s too fast for you to even cobble together a guess at a translation. You leave soon after the meal feeling embarrassed.

These two scenarios are just one way of illustrating the impact that great communication can have on the experience people have with your business. If you want people to have an exceptional experience with your company, then you have to be willing to meet people where they are when it comes to the way you communicate with them.

So, how do you communicate effectively in the “communication age?” Here are the four keys that, we believe, will transform the way you communicate with your team and with your customers:

High Visibility

Visual Appeal

Engaging, Relevant and Current Content

Repetition

 

We’d love to give you the tools you need to transform your communication and eliminate your frustrations. And, we’ll do that for free! Just click here and schedule a 30 minute communications consultation with one of our experts and we’ll help you cure your communications crisis.

 

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We have the best customers. Retriever customers understand the value of communication in their business, and we’re consistently impressed with their creativity as they find new ways to leverage digital signage for both internal and external communications.

One thing that’s true for all of our clients – and everyone really – is that we’re looking to find ways to add hours back in our week. No one has enough time and anything we can do to streamline our processes and do things in a more efficient way is one of the simplest ways to find some more time in your week.

Retriever was actually created as a solution to same time for our customers. DRM Productions has been helping businesses communicate more effectively for more than 35 years through a variety of media, and Retriever grew out of a need our customers had to communicate more effectively in the digital age… reducing hours spent on updating signage.

So here are a few tips to streamline your Retriever workflow to save you a little time (and if you’re already doing these time-saving things, great work!):

Schedule Publication and Unpublication

One of the best ways to take care of future you is to plan ahead when scheduling slides. If you schedule publication and unpublication, you won’t have to remember or take the time to turn off the slides that have expired.

For holiday-specific slides, take the time and schedule them out for a few years! One less thing to remember to do, and it will only take a few seconds of time to plan ahead.

If you’re not sure how to schedule, just watch this quick video tutorial:

 

Duplicate Slides 

If you’re recreating content for each playlist, or every time you make a new slide, it’s time to learn about the duplication feature. It’s actually really easy to do, and will save you time! Duplication is handy whether you’re trying to publish the same content across multiple playlists, or if you’re simply creating something similar – rather than spending time resetting colors and images, just duplicate the slide and tweak it for what you need.

This video shows you how:

 

Check Out the “What’s New” Category

Retriever users know the value of keeping things fresh both in the way things look as well as content. One easy and quick way to refresh your content is by simply changing the slide template and giving it a fresh look. We are frequently updating our slide templates, and rather than digging through each category, we put everything new in the “What’s New” category – check it out!

Whats-New-Category Retriever Digital Signage

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Why Your Existing Customers Go to the Competition Retriever Digital Signage

We’ve all been there. We think our loyal customers know what services or products we offer and then we’re caught off-guard when we find out that they’ve gone to a competitor for something we could do for them.

When that happens, a business questions their quality, pricing, or the loyalty of the customer, when in fact it might be another problem altogether that has lost the opportunity. More often than we realize, where we’re really dropping the ball is with communication.

When it comes to your loyal customers, they think they know you. They probably even think they know you well. So, unless you disrupt that perception with new information, they won’t even take the time to check with you or your website when the time comes to do something that they haven’t done with you before.

For example, imagine you own a high-end restaurant with a loyal base of clientele, and you also offer catering. Your restaurant business is booming, but you start to notice that several of your regular customers are booking their catering with another restaurant for all of their holiday parties. In casual conversation, one even says, “You know, you really ought to cater! We’d hire you in a second!” Of course, you inform them that you do offer that and that you’d love to cater for them in the future.

The reason opportunities like that slip through your fingers with even your most loyal customers is because you haven’t communicated that information effectively.

When you want to disrupt the status quo and get someone’s attention for something new, you need to catch their eye, be concise, and repeat the message.

People love to look at beautiful things – it’s why we put backgrounds on our computer and phone screens and decorate our homes and spend a fortune on clothing. Because we are drawn to things that look good.

We also love to look at things that are dynamic. The evidence is everywhere: video is a more effective tool than static imagery. In fact, Facebook reports that video is 5x more engaging than static imagery. So, if you want to catch someone’s eye, you need to make sure your message is delivered in a visual compelling way.

Then, once you have their attention, you need to be concise. You have seconds to communicate your message, so don’t waste that time with anything but the point. If you want your customers to know that you offer catering, tell them you offer catering, and how they can get more information. Don’t bury catering in a long list of other extended service offerings, or in a mixed message. Be concise.

Finally, don’t expect to tell people once and have it stick. On average, people need to hear a message seven times before they’re ready to make a decision about something. That doesn’t mean that your server should bring it up at the table seven times – but be creative with repetition and find touch points that will be gentle, non-pushy reminders of that information so that, when the time comes that your customer is ready to make a decision, you’re on the top of the list… just the way you are when they ask themselves, “Where do you want to go out to eat tonight?”

We’d love to help you find the breakdowns in your communication strategy. If that would be helpful, click here to schedule a free 30 minute communications consultation.

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Retriever Digital Signage

Not all digital signage is created equal. In fact, when it comes to making a decision about which way to go, it can be a little overwhelming to weigh the benefits and features of the various options on the market and make the right decision for your business.

If you know that digital signage is right for your company, then you realize that visually engaging communication solves a lot of problems you have – both internal and external. But, choosing the right approach can feel a little daunting.

As digital signage experts, we’re obviously a little biased – but for good reason. We literally created Retriever Digital Signage as a solution that our customers needed to communicate more effectively. But, we know that Retriever is just one of the options available, and ultimately we want to see you find the answer that best solves your communication problems.

With that being said, we think there are a few key features you should be looking for with whatever digital signage solution you decide to employ.

Engaging Content (without extra effort)

One of the biggest mistakes you can make with your digital signage is to turn it into static signage, simply by not utilizing its full capabilities. Digital signage is an effective solution because it’s visually engaging, has the capacity to have relevant, fresh content every day (and throughout the day!), and can catch the eye with moving images and video.

If you have digital signage and are simply cycling through a slideshow of static images or text, then you haven’t leveraged the power of this tool in your business.

Automation

Everybody’s busy, but we know that’s especially true for our customers. Business owners, marketing professionals, HR professionals are constantly in need of hours back in their week – and tools that require a lot of energy and attention cause more harm than help. That’s why automated scheduling, syncing, and content is key to effective digital signage.

The user needs to be able to update digital signage everywhere from anywhere, whenever they have the time and be able to schedule publication and unpublication at any time. If your digital signage solution does not have this feature, one of two things will happen: 1) you’ll be wasting hours every week to keep it current, or more likely 2) it will turn into irrelevant, outdated content and people will stop paying attention to it.

Ease of Use

Yes, we live in the age of technology, but we believe that as technology advances, so should the user experience. If you’re tech savvy, that’s awesome, but the reality is that ease of use on the software and hardware side should be universally palatable for everyone – whether you’re a technophobe or a web developer.

Digital signage that is simple to set up, update and navigate means that anyone can be tasked with managing it, and it doesn’t have to become the responsibility of the IT department (or the person who’s become the self-appointed IT professional in your office).

 

If you’re making a decision about what digital signage is the right option for you, we want to help you find the best option. We’ve created a free downloadable comparison sheet comparing a variety of options on the market – feature for feature – to help you make an informed, smart decision.

Download the Digital Signage Comparison Sheet

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3 Symptoms of a Communication Problem Retriever Digital Signage

Excellent communication is critical for success in every business, industry, and job function. When businesses have a communication problem, however, they often focus on treating the symptoms of that problem rather than addressing the core issue.

Whether your communication breakdown is internal or external, ineffective communication is likely at the heart of many of the other issues you see in your business each day. Here are three symptoms that you might be seeing in your business that are indicative of a communication breakdown:

Symptom #1: Difficulty Implementing Changes

One of the simplest way to tell if you have a problem with communication is by evaluating your business’s ability to implement change. When you roll out a new procedure or initiative, how nimble is your team? Teams that communicate well are able to have productive meetings that result in actionable steps towards change. However, when a team doesn’t communicate well, change can be doubly hard.

What this looks like:

Your team has a meeting about a new procedure for time tracking. Following the meeting, one or two employees begin to abide by the new procedure, a couple of employees are partially in compliance, and a majority of employees disregard the change. You grow frustrated and send an email reminding everyone about the change. At the next staff meeting, you bring it up again. Compliance happens slowly, which is frustrating, and you spend a lot of time repeating yourself.

Symptom #2: Difficulty Attracting New Business

One of the most frustrating symptoms of communication breakdowns for a small business is when potential customers settle for your competition simply because they didn’t know you offered the solution they needed.

What this looks like:

You own a small, established retail business in a mid-size community with a loyal customer base. While at a social gathering, you’re introduced to someone who asks what you do and you tell them about your store. They say, “Oh my goodness! I had no idea you were there! I just purchased something from [your competitor], but if I’d known I would have come to you! I guess I’ll have to stop in some time.”

Symptom #3: Your Customers Don’t Know Your Full Offerings

Whether you’re a business owner or a marketing professional, you are constantly in the business of educating your customer. The reality is, every customer is on a journey with your business, and you’re responsible for meeting them where they are. When your customers don’t know about your full line of products and services, that’s a symptom that you’re not communicating effectively.

What this looks like:

You own a fine jewelry store in your community and have an expert jeweler on staff for repairs and custom pieces. Your customers primarily take advantage of your repair services and retail business, but you rarely get any custom orders. A long-time loyal customer comes into the store with a new custom piece that they ordered from an online artisan, and they’d like you to appraise it for insurance purposes. You’re grateful that they came to you for the appraisal, but disappointed that you missed the opportunity to do custom work for this customer, who may have come to you if they had known you offered the service.

 

If any of these symptoms sound familiar, we’d love to help. We are hosting a free webinar where we’ll give you seven strategies to dramatically improve your communication. Just click here to sign up!

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