Keep it simple silly Retriever Digital Signage

When it comes to marketing technology, it seems like “user-friendly” isn’t the norm. In a small business when you’re wearing multiple hats, you simply don’t have time for a steep learning curve to get your message out.

That’s why a simple, straight-forward interface is important to us at Retriever. Whether you are tech savvy or technophobic, Retriever is quick to learn and takes only minutes to program.

In the video above, we walk you through the Retriever platform and show you just how simple it is to create a Retriever playlist for your screens. You don’t have to worry about hard to navigate menus, hidden features, or confusing features: everything is right where you’d expect it to be.

A few great features you’ll find with Retriever Digital Signage to help you get the message out:

  • Publish immediately, or schedule to publish and unpublish, so you don’t have to maintain it daily
  • Maintain your company’s brand guidelines with customizable colors for most of our built-in backgrounds
  • Add videos, photos, and customize text on our pre-made slides, or upload your own finished slide (formatted to 16:9)
  • Easily duplicate slides from one playlist to another
  • Instantly publish to all your screens with the press of a button, regardless of whether they’re on site or off site
  • Built-in alert screen available for each playlist that will override your playlist’s settings

If you’re ready to adopt straightforward and easy to use communications technology for your small business, we can help. Contact us here to set up a conversation.


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secrets to keeping your employees retriever digital signage

Finding great people, and keeping them, is paramount to your business’s longterm success. Too often, it seems like the conversation on employee retention is mostly directed at salary, and while it’s important to pay your people competitively, there’s more to the story when it comes to employee retention.

Have you ever known someone who was stuck in a job they hated because they couldn’t walk away from the salary & benefits package? It’s safe to say that that person wasn’t giving 100% each day to a job they’d disengaged with.

How do you keep your best employees from leaving, and keep your employees at their best? We believe there are three secrets to success when it comes to employee retention:

Secret #1: Communicate well.

Poor communication can be toxic to an organization. Assuming someone knows information they don’t cripples your staff and sets them up to fail. Often, companies have given their team all the information, but have flooded the brains, desks, and inboxes with too much information. Information overload is VERY REAL and is just as dangerous as not giving the information at all.

When your employees don’t know what’s important or relevant, they’ll either assume it all is urgent (which leads to burnout) or none of it is (which leads to disengagement). Great communication starts with highlighting what needs their attention.


Secret #2: Appreciate often.

There may not be an “I” in team, but a strong team is composed of a group of healthy individuals. If you want to see your employees stick around and be at their best, it’s important to make sure everyone feels valued and seen for their individual contributions to the team. In a large business, this can be a real challenge, but is worth the effort in both productivity as well as long-term retention. It’s hard to leave a place where you feel essential.


Secret #3: Provide pathways for feedback.

No one wants to feel like they’re just a cog in a big machine, no matter what size the business, but many people are unlikely to provide feedback unless you ask for it (or unless things have really turned sour). Offering accessible channels for feedback and keeping the lines of communication open on both sides will ensure that troubles get resolved more quickly, long before a great employee decides to quit.


At Retriever Digital Signage, it’s our strong desire to see all of our clients’ businesses thrive and grow. We believe that our Retrievers can be a tremendous tool for internal communications, helping you keep your great people around for decades.

By dodging the email inbox, Retrievers highlight and repeat the important information for everyone to see (no more leaving poor Joe off the email list by mistake). They’re visually engaging and easily let you incorporate photos and videos, schedule in advance, and highlight your staff achievements company-wide with the press of a button.

We’d love to work with you to make Retriever an effective channel of communication for your business. Click here to set up a conversation.

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Pro-Tips for Making the Most of Retriever Digital Signage

Retriever Digital Signage is the most effective way to communicate to your customers and employees. We love to see our customers and their businesses thrive by using their Retrievers well. Here are a few suggestions on how you can make the most of our versatile system!

Vary Your Message

Even though it may seem counter-intuitive, it’s most effective to include a mixture of slides that are informative, educational, entertaining along with your advertising. The 21st Century mind tunes out when they think they’re looking at an ad – just think about how you skip the commercials on your DVR or scroll past the banner ads on the web.

We’ve made it extra simple for you to incorporate slides that will hold the attention of your customers. Simply scroll through the categories on your Retriever playlist to incorporate weather forecasts, news headlines, trivia, and more. It’s simple to make your own entertaining and educational slides about your company too – and your customers will be glad you did! To learn how to make your own custom trivia questions on Retriever, watch this short video:

Schedule Ahead

Be ahead of the curve and schedule your slides ahead. Not only will scheduling your slides save you time down the road, it will ensure that you don’t forget to include something important during your company’s busiest times.

Not sure how to schedule? Watch this quick video:


Incorporate Photos & Videos

The human brain is drawn to images of human faces, and subconsciously processes the emotions those faces are communicating. Utilizing great images and videos of people that look like your target customer happily engaged with your company is a simple way to set the tone for your business with your Retriever Digital Signage. A few things to keep in mind when it comes to images and video: Retriever uses a 16:9 aspect ratio, so try to choose images that are oriented or easily cropped to that ratio.

This quick video breaks down some of your photo/text options and some tips for when to choose which slide:


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Secret to Engagement Retriever Digital Signage

It can be tempting to focus all your messaging around the same central point: “Buy our stuff!” In reality, when your message is one note, you’re communicating to your customers that you only have one thing to say, and they’re tuning out.

Building a relationship with your customers is about a dialogue, back and forth. When you dialogue with a friend, you want it to be back and forth, about a variety of topics, and with mutual interest in each other. When any of those elements are lost, though, your relationship suffers.

The same is true for your business. If every message is pressuring a sale, then your customers never have the opportunity to build trust, get to know your brand values and expertise, or feel safe just considering your product without being accosted to make a purchase they’re not ready to make.

If you want to keep your customers (and especially your leads) engaged, your messaging needs to serve a purpose beyond “Buy Now!” Utilize your digital signage, your social media, your content, and your publications to welcome people into your place of business, demonstrate your corporate values, and educate them about your products and relevant things related to your products.

Consider this scenario: Sales Person #1

You walk into a retail clothing store. As you come through the door, a sales person asks what they can help you find today. You let them know you’re not looking for anything in particular and walk through the store browsing. Every time you pick up an item, the sales person comes up next to you and tells you, “We only have a few of those left. You better get this now before we run out!” or “We’re running a great sale on that shirt! Better buy it now before the price goes up!”

You’re likely to run out of the store as soon as possible, because the pressure to buy is so great and there’s no room for building awareness or opportunity to consider the purchase on your own terms.

Now consider this alternative: Sales Person #2

You walk into a retail clothing store. As you come through the door, a sales person asks what they can help you find today. You let them know you’re not looking for anything in particular and walk through the store browsing. After a few minutes, the sales person comes up next to you and tells you about the product you’re holding. “That shirt is made of a high quality organic, fair trade cotton. It’s one of our best sellers. Because of the way it’s made, this shirt will last years longer and look better than your typical shirt with proper care. Let me know if there’s anything else I can tell you about.”

In this case, the call to action was for further consideration, not a pressured sale. The sales person in this scenario positioned the store as the expert on high quality clothing, and met the customer where they were in the buying process (consideration) rather than forcing them to make a decision they weren’t ready to make. As the buyer, you’re more likely to stay in the store longer, and make a purchase (even if it’s not that day) than you would have if you’d been pressured to buy.

Is your digital signage more like Sales Person #1 or #2? When you create your Retriever playlist, take advantage of the opportunity to educate and entertain your customers. There are a few simple ways to do this (and so many more beyond this short list):

  • Educate your customers about product care
  • Introduce your employees
  • Showcase slides about community-oriented events and opportunities
  • Include news headlines, weather, and clocks
  • List educational and service opportunities
  • Celebrate your values in creative ways

If you need to re-engage your customers, we can help. Contact us and we’ll set up a conversation!


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tips for onboarding new employees retriever digital signage

We’ve written about how expensive it can be to your company to lose your valuable team members to employee turnover. It’s equally important to remember that onboarding a new employee is one of the most important steps to building a successful team. More often than not “bad hires” are actually good employees who weren’t well-integrated into your team.

A successful employee onboarding gives an employee a sense of belonging as a part of your team, understanding of your business and what’s expected of them, and the tools they need to be successful in their job.

Here are five elements that we believe are critical to success as you onboard your new hires:

Announce the New Arrival!

When a new face joins your team, shout it from the rooftops! Announcing the new employee with a photo, name, and job title on your Retriever screens throughout your business cuts out the uncomfortable uncertainty of a new face and celebrates the growth of your team.  Your new team member will feel welcomed seeing that they are valued already by the staff as they greet them by name. When you announce a new hire, it sends the message to the community that your team is growing and thriving.

Start Before They Start

Prior to Day 1, give your new employee an opportunity to assimilate. Knock out the new hire paperwork in advance so that it doesn’t derail their first day. Include them on team emails so they have the chance to get a sense of what’s happening before they come through the door. Send them an organizational chart (with photos!) so they can learn your team before they come in the door. Anything you can do to give them a leg up, do it!

Rules for Engagement & Informal Stakeholders

Every company has a unique culture, and often the most critical information doesn’t live on an organizational chart or in a company handbook. Who are the people who really get things done around your organization? What are some particulars about the etiquette of your workplace that would be extra helpful for a new team member to know up front? For example, if you have a weekly staff meeting, what’s expected (and what isn’t) for them to share? When you give a new hire the unwritten rulebook, it sets them up for success and helps them to avoid some nasty faux pas.

The Devil is In the Details

Don’t neglect the importance of basic fundamentals when someone is starting with your business. How do you get an outside line? Where can they find their needed passwords? Do they have access to everything they need? Where do you keep office supplies? Where are the restrooms? All of these small things can become huge to someone who has never worked a day in your office.

Values & Achievements

One of the keys to assimilating in a new company is understanding what the company values, where it has been, and where it’s going. An easy way to keep this at the front of mind for each of your team members is to include your mission & vision statements, big achievements, and company values as part of your Retriever playlist. Your newest team members will be instantly on the same page with your existing staff, and your existing staff will remember what’s really important.


At Retriever Digital Signage, we want to see your team thrive. Let us help – send us an email and we’d love to help!

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The real cost of employee turnover retriever digital signage

Your business’ most important asset is your employees. Recruiting the right people to your team is one challenge, but keeping them there requires a strong communications strategy and commitment to employee satisfaction.

When you do lose an employee, you probably think about the costs of hiring someone new as advertising for the position, possibly contracting a recruitment service, or paying a temporary replacement. In reality, though, the cost to your business is much higher.If your business isn’t measuring the true costs of employee turnover, then you’re probably overlooking simple, cost-effective strategies you can employ to reduce turnover.

Maia Josebachvili, VP of of People at Greenhouse reports that small improvements in the organization’s culture, management, and development that work towards employee retention for a sales person can make a $1.3 million impact on the business over three years.


Even more conservative reports put the cost of employee churn at 1.5-2x the salary of that employee. Josh Bersin of Deloitte explains that the costs of an employee loss are sometimes overlooked:

  • Cost of hiring
  • Cost of training, management time in onboarding
  • Lost productivity from new hire
  • Lost engagement from other employees
  • Customer service and errors due to inexperience and inefficiency
  • Training cost invested in previous employee
  • Cultural impact on staff as a whole

“Most importantly of all, we have to remember that people are what we call an ‘appreciating asset,'” writes Bersin, “The longer we stay with an organization the more productive we get – we learn the systems, we learn the products, and we learn how to work together.”

When you examine the catalysts to employee turnover, many could be avoided with improved communication in your organization.  That’s where digital signage can be of great use to you.

Retriever Digital Signage is completely customizable to your business. Our team works with yours to determine the best placement and strategy for accomplishing your communication goals.

We believe Retriever is the perfect solution for communicating with your staff because our digital signage is:

  • Customizable
  • Digital
  • Quickly & easily updated
  • Simple to use
  • Repeating
  • Visually appealing
  • Highly visible
  • Syncs seamlessly in multiple locations
  • Affordable
  • Entertaining
  • Optimized for video, text, and photos

… and those are only a few reasons!

Imagine your business had reached an exciting goal – let’s say you landed a significant new account. In your regular business model, you’d acknowledge those who worked hard to land the account at your next staff meeting – maybe a week or more after the exciting moment had passed. The energy and satisfaction of the moment has been lost at that point, and everyone’s nose to the grindstone trying to get the additional work done for the new account.

Now, let’s imagine the same scenario, but with Retriever Digital Signage positioned strategically throughout your business. The day the account is landed, moments after the team returns to the office with their good news, you put this slide up on your playlist for the day:

GreatJobSales(This took less than 30 seconds to make, schedule, and launch!)

When the team returns to the office, they are greeted with high fives and congratulations. While their energy is high from the exciting success, they feel celebrated and valued as team members. Employees do not easily leave a company where they feel valued and celebrated.

We can help you design a communications strategy that decreases churn and improves morale. Send us an email, and let’s chat!

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Celebrate Your Team with Retriver

When you have the right team assembled, you want to keep them. We all already know that its significantly more expensive to hire a new employee than it is to retain a good one, and we’re convinced you can retain your great team without expending tons of extra time, effort, and money.

Here are three great ways to celebrate your team – internally and externally – and boost morale among your staff using your Retriever Digital Signage:

Showcase Accomplishments

We’ve created some new templates in your Retriever workspace to make it extra simple for you to upload photos of your team members to celebrate (even small) victories! Whether it’s a big catch on a fishing trip or a major professional award, simply upload a photo and caption it – it’s easier than social media!


Celebrate Birthdays

In a large business, it can be easy to feel like a small cog in a big machine. Anything you can do to accent the individuality of your team will go a long way to increase a sense of belonging for your staff. Imagine if your team members saw their photos displayed on their birthdays – and their co-workers wished them a happy birthday on their special day, even if they hadn’t spoken before! Because it’s easy to schedule your Retriever playlist, you could accomplish this in one sitting and have it repeat every year.


Showcase Your Talent

If you run a high-traffic business, show your customers how much you love your team. Introduce them to your customers using your Retriever Digital Signage and broadcast what makes them so great. “Dave is our owner – he’s full of good ideas and he loves animals!” Showcasing your talented employees will not only increase their sense of belonging, it will go a long way to welcome new friends into your workplace.


Do you need some fresh ideas to boost morale? Reach out and let us help.

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Retriever Digital Signage at Bookmasters

As business owners, we know that when you have a great employee, it’s vital to your business to keep them on your team. It’s costly to the bottom line, as well as the morale of the team, to lose your great staff members. Some studies indicate that it’s as costly as 6-9 months of the staff member’s salary to recruit and retrain a new team member! A Human Resources team that communicates well can make all the difference when it comes to employee retention.

Numerous academic studies indicate that effective communication is vital to employee retention and motivation. “Workers consider effective communication very important to their motivation and vital source of their affiliation with the organization and retention,” states this study from the 2012 International Conference on Arts, Behavioral Sciences and Economics Issues.

As communication experts at Retriever Digital Signage, we believe in equipping your HR team with state-of-the-art communication tools that make a high visual impact without costing you valuable time. That’s why we’ve made the Retriever platform simple to use, intuitive, and customizable.

Especially in the 21st century, our eyes are drawn to screens. Moving backlit images with colors are far more likely to capture the attention of your employees than static memos on a cluttered bulletin board. When you have a message to send, meet your team where they already are and send it out using your Retriever screens.

What’s more, repetition is the proven way to ensure that a message is received and processed. That’s why, with Retriever, your playlist will automatically cycle throughout the workday.

When you adopt Retriever as a part of your workplace, we will collaborate with your team on designing a layout that works best for you. Whether you position screens throughout the work zones, in waiting areas, in staff lounges, or in offices, you can declutter the inbox and ensure high impact by communicating with your team through the Retriever platform.

We want to see your business thrive, and employee retention is a critical aspect of any thriving business. Let our communication experts equip your workplace with communication tools that work with Retriever Digital Signage. Click here to start a conversation.

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Cost Saving with Retriever Digital Signage

As business owners, we know that streamlining expenses is an ongoing conversation in your workplace. Finding ways to eliminate unnecessary costs requires creativity from staff and the ability to objectively look at your environment and find waste.

Through our work with companies like yours, we’ve seen how our Retriever Digital Signage has been able to help reduce costs for our clients. Here are just a few ways our clients are able to reduce costs thanks to Retriever:


Have you ever had someone point out an error on a promotional piece? Or, had a change occur after something had been sent to print that you need to replace? Or do you simply just spend too much on your print pieces that ultimately end up in the garbage once a promotion has ended? Retriever Digital Signage addresses that by refreshing your screens every few seconds. Mistakes and changes? No problem – they can be changed in an instant. Plus, with Retriever Digital Signage, you buy once – not repeatedly each quarter.


We’ve equipped the Retriever interface with hundreds of customizable templates and layouts that make it easy for anyone, regardless of their background, to create effective and appealing digital signage in seconds. This reduces staff time, the need to contract out for graphic design, and frees your team up to do more in their already busy days. We also have clients who manage many locations of a business, and once Retrievers are installed at a location, all the screens automatically update through an internet connection. No more wasted days transporting new signage from one location to the next!

Added Revenue Streams

The Retriever Digital Signage is designed so that you can choose a slide package that grows with your company, but while you are waiting for your own content needs to expand, you can sell ad space on your own playlist!


We’ve seen it over and over: Retrievers are effective advertising tools. When your client is in your space, Retrievers are effective at communicating your message, educating the viewer about promotions and services, and advertising promotions. Using Retrievers will reduce your ad budget because you simply won’t have to work as hard to make a sale.

We’re ready to help you get your Retrievers up and running, so click here to set up a conversation.

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Mohican Lodge Using Retrievers

Every line of business has some product lines or services they wish their customers knew about. Educating your customer about extended offerings is key to any healthy bottom line. Not only is it 50% easier to sell something new to an existing customer than acquire a new one, they’re likely to spend 31% more when they do try something new than a new customer (Invesp).

Mohican Lodge General Manager Laura Weirick knows this to be true. “We have written in-room guides, and I think these days it doesn’t seem like people want to take the time to read through material.” Mohican Lodge’s restaurant and gift shoppe offer valuable services to the guests at the hotel, and it’s important for the Lodge to draw their guests into these space.

Through wisely placed Retriever screens, however, they’ve been able to advertise dinner specials and promotions as their guests check in or spend time in their lounge, up-selling through customer education.

“It helps to put all the activities on there, and it might bring up something our guests hadn’t even thought about… It puts it right in front of their face as they’re coming in,” shares Weirick.

In addition to up-selling their own services, as a destination hotel they’ve been able to extend advertising opportunities to other relevant attractions in the area, such as the canoe liveries, zip-lining, and greenhouses.

What offerings do you wish your customers knew about? Up-sell with your Retrievers. Let us help – click here to start the conversation.

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