Four Signs Your Bulletin Board is Broken

When you’re tasked with communicating with a busy workforce, time is of the essence. When there’s only one of you, and many of them, it’s paramount that effective communication strategies are employed by your human resources office.

If you are still expecting your workforce to engage with a cluttered bulletin board, we suspect this decision is at the center of your communications crisis.

So often we hear from businesses, “We’ve always done it this way. Why do we need to change?”

The short answer is: the world changed and we all have to change with it.

In this case, what you’ve always done will only get diminishing results. Paper and static signage just simply isn’t effective any longer, especially when it comes to mass communication

Here are four ways to tell if your office needs to retire the bulletin board:

1. You find yourself saying, “Well, if people would just read…”

If you’re feeling frustrated to the point of passive aggression, there’s a problem. Effective communications strategies result in positive, not negative, emotions.

2. You think you’ve communicated something, but no one else seems to know what’s going on.

Are you frustrated that no one seems to be paying attention? Have you spent time putting up signs and sending out memos, and still – no one is clear? You shouldn’t feel that way.

3. You watch people walk right past your bulletin board without glancing at it.

Observe the behavior of your team, without judgment. If they aren’t stopping to read the signage you’ve posted, that means that they’ve made a decision that what is there isn’t vital to their day-to-day, takes too much time to figure out, or is the same as the last time they saw it.

4. You’re spending too much time repeating yourself.

You only have so many hours in the week, so if you’re spending those hours repeating yourself in order to communicate, your business is losing money and you will only feel more stagnant in your job.

 

If these pain points describe you, we’re here to tell you there’s a better way. We believe that communication doesn’t have to be hard in a business, and we have some great solutions to help solve your communication problem. Click the button to download our free Human Resources Guide to Communication – our gift to you:
Download our Communications Guide

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Goal Thermometer Retriever Digital Signage

When it comes to communicating in the digital age, delivering value is key. If you want to engage a potential or existing customer in any way, the burden of proof is on you to prove to them that you will provide an experience that is meaningful and worthwhile.

That’s why we encourage Retriever users to mix their advertising calls to action in their Retriever playlist with informational, educational, engaging content. When a viewer is observing a Retriever screen, they simply engage longer when they feel the information is relevant to them.

Because of this, we’ve integrated many pre-built slides that require zero effort on your part to deliver value for your desired audience. Here are just a few of our favorites:

Goal Thermometer Retriever Digital Signage

Goal Thermometer

You can find this slide under the slide category “Financial,” and customize it with your goal and current progress – the percentage calculates automatically and the thermometer adjusts accordingly! If you’re in the midst of a fundraising campaign or change the unit and use this for tracking any type of quantitative goal.

Arrows Right Directional Signage Retriever Digital Signage

Arrows Right/Left

No matter what type of business you’re in, it’s not uncommon to find yourself repeating over and again direction that’s already explained with existing signage. Why is that? People simply have been programmed to disregard static signage. So, reinforce your directional signage with this animated and customizable directional sign, found under the “Directions” slide category.

5 Day Forecast with Time Retriever Digital Signage

5 Day Forecast with Time

Things that will always be true: rain, tax, and the interest of the general populus in the weather forecast. After all, it’s the most visible part of many people’s phone home screens, the most likely thing to be on their smart watch – why not provide this helpful and important information – that auto-populates – on your Retrievers to engage your viewers? Find this slide, and others like it, in the “Weather” slide category.

Daylight Savings Time Ends Retriever Digital Signage
Daylight Savings Time Ends

Love it or hate it, Daylight Savings Time is a little hard to keep track of. This animated slide automatically updates with the correct date, as well as a helpful (and customizable) reminder to change your smoke detector batteries on the second screen. Find this as well as a Daylight Savings Time begins option under the slide category “Date & Time.”

Richland Source Latest News Retriever Digital Signage
Richland Source: Latest News

For our local Retriever customers, we’ve partnered with our local news outlet Richland Source to provide auto-updating news headlines, broken out by type of news as well as county. These slides can be simply dropped into your playlist without any added effort on your part, automatically giving your viewers the latest news. Find this slide and others like it in the Richland Source slide category.

 

If you’re noticing reduced engagement with your digital signage, it’s time to do a slide refresh and it may be time to take a look at your playlist lineup and add some of these automatically updating, helpful slides to your list in order to keep your audience tuned in and seeing all of your important calls to action. If you could use some help figuring out a playlist strategy that works, reach out – we’d love to help!

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Client Spotlight: Malabar Farm Restaurant Retriever Digital Signage

When you run a popular restaurant, customer experience is everything. From the moment a customer begins to engage with your restaurant till the moment they leave your property, creating a memorable dining experience goes beyond outstanding food.

Restaurant owners like Kim Williams, co-owner of Malabar Farm Restaurant in Lucas, Ohio, put a great deal of thought into how their customers spend their wait time for a table, ways to delight them throughout the course of their meal, mindfulness about how their staff interacts with the customers, and thousands of other details all in service of creating an outstanding dining experience for their customers.

For Malabar Farm Restaurant, utilizing Retriever Digital Signage has been an integral part of delighting and educating their customers.

Williams uses her Retriever Digital Signage in the lobby of her restaurant to promote upcoming events, extended service offerings, as well as to delight her customers with special surprises.

“I can celebrate anniversaries and birthdays for guests with it, which they think is awesome – to see ‘Happy Birthday to Me’ on my Retriever screen,” shares Williams.

Another benefit to the Malabar Farm Restaurant has been her ability to cross-promote with other local businesses without an additional cost. “I actually have a couple who eat with me. They have a business and wanted to put a slide on my screen because they like it that much… We can trade slides, so we can be on someone else’s [Retriever], and they can be on mine.”

For a busy restaurant owner, Retriever has been a simple and effective tool to master. “The Retriever is SO EASY to put my information on – everything is at my fingertips.”

If you’d like to learn more about how Retriever might be a good tool for your restaurant, click here to contact us.

 

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Changing the Game for Retail

Business owners who have worked in retail for a long time all agree – business looks different today than it did ten years ago. The dawn of the digital age has ensured that only the fittest retail businesses have endured. What are they doing differently than their competition?

Retail businesses that have evolved to communicate with their customers in a changing market are finding more success.

“We have static signs throughout the mall, and a lot of them anymore carry a generic message because we found that people just don’t stop to read them,” explains Jodi Scott from Richland Mall.

The difference for retail owners is with digital signage. Digital signage allows a customer to be drawn in with eye-catching graphics and animation, a higher volume of content, and the ability to deliver more than just an advertisement.

Rob Knowlton of Hursh Drug expresses, “We actually have people say… they like the weather, they like the trivia questions.” For Hursh, digital signage entertains their customers while they wait, while educating them about their brand and services, decreasing their customer’s perceived wait times and providing value for both the customer and the business.

“I just love being able to change it, every day,” shares Andy Scharosch of Professional Image Uniforms. For businesses still employing static signage, once it’s up, you’re stuck with it for awhile.

If your retail business is looking for a better way to communicate with your customers, we’d love to help. Click here to reach out!

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4 Myths Business Owners Should Stop Believing

When you own a business, you understand what it means to “figure it out.” You might not have the experience, education, or confidence in what you’re doing, but your business requires you to make it work and find a solution – no matter what. When you hit the threshold of success, it doesn’t really matter how you got there.

Along the way, though, you may have started buying into some myths, that are ultimately stunting your growth and your ability to move to the next level. If you’re feeling like you’re struggling to rise to the next challenge, it may be time to self-examine and rewrite a few scripts.

MYTH #1: You can do it all.

When you started your business, you hustled and made it work – and it got you where you needed to go. But, what got you here, won’t get you to the next place. If you’re feeling resistance as you try to grow, see if there are jobs that you’re still doing that you should be firing yourself from – and hiring a specialist for. The investment in a qualified specialist on your team – even for things you, yourself are great at – will pay off exponentially and free up your time to focus on growing your business.

MYTH #2: Your staff understands the vision, and how to get there.

Communication is one of the biggest pitfalls we see among business owners. When you’re in the work all day and all night, you just know what’s going on, and probably assume everyone around you does as well. In many workplaces, employees feel uncomfortable telling their boss they don’t know what’s going on – or may think they’re at 100% when in actuality they’re closer to 60%.

You can diagnose this issue in your business in reverse. When you’re consistently seeing people miss the mark, setting goals that seem out of left field, or focusing on the wrong problems, you have not effectively communicated your vision.

MYTH #3: Your team is fueled by what fuels you.

When you own a business, you’re simply running on different fuel than your employees. You take the risks and reap the rewards, so the business’s success prevails above all. For an employee, even when they really believe in the business, the vision, and the mission, at the end of the day they’re motivated to keep their job and – thereby – their personal life in order. Neither motivation is the wrong one, you just need to be aware of it as a business owner so that you can tap into what motivates someone without the assumption that you’re approaching things from the same perspective.

MYTH #4: Your customers know what you have to offer them.

You might think you know what your customers think and know, but you probably don’t – especially if your growth is stunted.  One of the missteps we see a lot is listening to the loudest voices and expecting that to be representative of the crowd. For example, one negative review can send some small business owners into a tailspin, even if there are 10 positive reviews surrounding it. One customer mentioning that they heard your ad on a radio station can be enough for some businesses to overhaul their advertising strategy. Why does this happen? Because we’re letting one loud voice echo in our heads and calling it market research.

If you’re experiencing frustration or setbacks with your business, start with educating your customers about what you do in a way that delivers value. Rather than forcing hard calls to action at every turn, tell them stories of success thanks to the products you have to offer.

 

At the end of the day, Retriever Digital Signage is a communication strategy – and we know that all of these myths can be things of the past for your business, which will grow with excellent communication strategies. We know that you can only do so much as a business owner, though, so we created an effective and efficient system that’s easy to manage and super flexible. We’d love to show you more – click here to connect and we’ll show you how digital signage can revolutionize your business’s communication.

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Employee Communication Retriever Digital Signage

It hasn’t always been such a challenge to communicate well in a corporate setting. Before the days of automatic deposit, there were physical paychecks that employees took home, and you could put the most important messages inside. People weren’t as distracted, either, but with a cell phone constantly in hand, it’s hard to get the attention of your team on a break.

We live in the “communication age,” and we’re simply not doing it well.

Our company is centered around communicating well – we literally created Retriever to help our clients across numerous industries communicate more effectively, and along the way we’ve picked up some great insights about communication. These are just a few:

Listen 

Have you ever been having a conversation with someone, and realized all of a sudden it wasn’t a conversation at all – it was a lecture? In that moment your mind probably started to wander and you immediately disengaged. Imagine if that happened over years – you’d stop paying attention altogether, right?

That’s what a lot of companies are doing with their employees. They’re doing all the talking and none of the listening.

It can be a real challenge to listen to your employees, especially if your team is large. But, finding opportunities for them to have a voice in the conversation is critical for engagement.

Offer ways to provide feedback, ask open ended questions, and give your employees places to speak into your business at all levels. Not only will they buy into what you’re doing on a deeper level, they’ll be more engaged with all of your messaging.

 

Repeat Yourself

One of the biggest communication pitfalls we see is the expectation that you can say something once and get your message across. Research tells us it takes seeing a message an average of SEVEN times before a person is ready to take action.

Marketers know this and put it into action every day – that’s why those boots you were browsing online are following you around the internet. Because seeing once is just simply not enough to make something stick.

Find opportunities to diversify your communication strategy – of course, we think digital signage is a perfect tool for this because it automatically repeats your message for you. In addition, you can post your message to social media, send a mass text, set table tents up on your lunch tables, and send reminder emails.

 

Make Your Message Stand Out

Vying for attention in a cluttered digital landscape requires some creativity if you want to be memorable. Think about your favorite Super Bowl commercials – why do you remember that message? Probably because it was funny, unexpected, or emotional – right? It stood out from the rest.

Be creative with images, videos, colors, and copy when you want your message to stand out from the rest if you want it to stick. Something eye-catching and unexpected is the best way to grab the eyes of your team and help them remember something important.

 

We actually have tons of tips for communicating more effectively with your employees, and we want to share all of those with you as a free gift to you and your business – simply because effective communication matters that much to us!
Download our Communications Guide

 

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web_BookMasters-7476

How do you emphasize the individuals in your big company while taking care of all your other job functions?

The Human Resources team at Bookmasters in Ashland, Ohio understands that when your employees feel like they are seen, heard, and valued, a business thrives, and they’re using their Retriever screens to spread the message to their employees.

“In an organization where I’m trying to communicate to employees, one of the worst things in the world is the dreaded ‘message board’ … Digital signage streamlines things and makes it much nicer looking,” shares Kristin Steele, the Director of Marketing and Publisher Relations at Bookmasters.

Bookmasters has Retrievers posted on their factory floor as well as in lobbies and break areas to maximize visibility. They’re using their Retriever playlist to showcase employee celebrations, significant updates with client work, special events, news headlines, weather forecasts, and other relevant company information. By keeping the information varied and updates, their employees pay attention.

“I don’t think it even took a couple of weeks [with the signs up in our facility] before people were already emailing me, and coming by my office, and calling me and saying, ‘Hey, you know so-and-so had this happen in their personal life, like their kids won some really great award or something great happened in the community and they were featured by a local organization,” shares Steele.

If you are looking for a better way to communicate with your employees, we’d like to share with you our Human Resources Guide to Communication as a free resource. Download our Free Guide

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How to Create Digital Signage to Support Your Marketing Strategy

Marketing in the digital age is no simple task – it requires thoughtful coordination of outbound and inbound strategies in order to ensure that your product is meeting the marketplace with the right message, the right price, and right positioning. Today’s marketer has a robust toolkit… and limited time and budget.

When we created Retriever Digital Signage for our customers, it was because we saw a need in the market for easily updated, highly visual messaging strategy for businesses of all sizes. Our customers cover the full spectrum, from small business to major corporations to schools to nonprofits, utilizing their signage for a wide range of audiences – both internal and external.

Thanks to this wide range of experience, we have learned a lot about communication. When it comes to communication, coordinating your messaging is key. One of the biggest pitfalls we see businesses make is expecting their customer to retain a message that they’ve only seen or heard once.

One of the most fundamental rules of marketing is the “Rule of 7,” the idea that it takes seven times for a customer to hear your message before they’re ready to take an action. But, along that route, to ensure the message sticks and doesn’t fatigue, you need to differentiate your methods.

For example, let’s say your summer sale is coming up and you want to get the word out to your customer base. Figuring out where your customer is most likely to engage with your message – social media, radio, television, billboards, direct mail, email, local events – is key. Connecting that outbound message to their buyer experience is critical.

If your customer comes into the store and doesn’t see advertisements about the upcoming sale, and your staff isn’t verbally telling them about it, then it’s defeating your expensive outbound ads before they ever are seen.

If, however, the customer is engaging with updates about news, trivia, product offerings and the summer sale in your digital signage, and then a cashier mentions the sale, and perhaps puts a reminder in their bag, the advertisements will be more meaningful to them and strike a deeper chord with them. They will be more likely to shop themselves, and mention the sale to a friend, since they’re already a loyal customer.

It’s a challenge to keep changing promotions in print, and digital signage offers your marketing team the freedom to update promotions across all locations from anywhere, with no additional printing costs.

Don’t let your marketing dollars fall flat – communicate effectively to your customer base. If you think digital signage might be a tool that would be useful to you, we’d love if you’d reach out.

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Crowdsourcing Retriever Digital Signage

Creating fresh and engaging content for your digital signage on a regular basis will help to keep the people viewing it engaged, which can feel like a daunting task, but it doesn’t have to be the case.

Whether your digital signage is aimed to engage your customers, your employees, your students, or someone else entirely, creating fresh content every day will help to keep their eyes looking at your screens, ensuring that the repeated, important messages are seen and remembered.

We’ve preloaded some awesome slides that will help you to keep your playlist fresh, with zero effort on your part. Incorporating news headlines, trivia, social feeds, and weather updates is a simple and effortless way to keep your content fresh, and comes built-in with your Retriever software.

If you want to make sure all eyes are on your screens, another way to keep things fresh and engaging is to crowdsource content for your playlists.

After all, everyone wants to see their name up on TV – it feels exciting and special! So, ask your target audience for content that you can cycle into your digital signage, which you can easily schedule into your playlists. Here are few ideas:

Customer reviews

Reviews are one of the most important ways customers can engage with your business online, and you can simply copy and paste them into your Retriever playlist. Great reviews on your Retrievers will not only encourage your customers in-store to feel good about their purchases, they will also remind them to leave you a great review when they get home!

Inspirational quotes

Looking for a fun way to engage with your clients/employees? Crowdsource their favorite inspirational quotes! Not only will these words of encouragement provide some extra motivation, they’ll be watching to see if their quote made the big screen!

Riddles & Trivia

Who doesn’t need a good joke to brighten their day? Crowdsource some great ones, and schedule them on your screens to ensure grins on your team’s faces. Pro tip: use the “Custom Trivia” slide (in the category Trivia) for a slick reveal of the riddle’s answer.

Photos/videos taken at your place of business

When your customers or employees tag photos of your business on social media, you can incorporate those into your playlist as a fun reminder to engage with your business online and as a great way to draw eyes to your screens – after all, seeing a friend or yourself on TV is truly awesome!

Baby/Childhood photos of your staff

Guess who? Delight your employees and customers with childhood photos of your team. Pro tip: the slide templates that show a picture, then reveal text work well for this – we recommend Wipe Picture to Text or Picture Reveals Text templates (under the Pictures & Text category), or post a timeline of your staff in their birth order using the Timeline with Pictures template!

 

What fun ways have you crowdsourced content on your Retriever playlists? Comment below and share your cool ideas with us!

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Customer Referral Retriever Slide

At Retriever Digital Signage, we’re invested in the growth of our customers. When their businesses thrive, we celebrate! Our Retriever platform was designed with this in mind.

Our company, DRM Productions, has created content to help businesses communicate more effectively for nearly four decades. When the market presents a need for a new way to communicate, we take advantage. That’s how Retriever Digital Signage was born – out of customer needs for easily updated and effective tools for communication.

When you do good work, your customers want to thank you. How is your business channeling that customer gratitude?

Here are three easy ways to leverage your happy customers’ gratitude into business growth – and all of them you can do utilizing your Retriever Digital Signage.

1. Invite them to leave you a review.

Increasingly, online reviews are the lifeblood of any business. As potential customers consider engaging with your business, they turn to the web for social proof that your business is honest, delivers high quality experiences and products, and is reputable. Online reviews are most easily won from unhappy customers, so nudging your happy customers to thank you with a positive review is a meaningful way that will deliver positive results in both the short and long term.

2. Create fun ways share about their experience on social media.

Social media engagement is part of the bargain with clients of all generations these days, not just millennials, so take advantage of the power of the social share with fun, engaging opportunities in your business. Some fun ideas include a custom hashtag, photo opportunity, or social challenge – anything that connects your company with your customer in a fun, shareable way.

3. Share with a friend, you both benefit!

More than any other form of advertising, the number one thing that impacts a purchase is a word of mouth recommendation. Invite your happy customers to refer a friend, and give them both an incentive to do so.  That way, it’s more than just helping your business out, it helps them and someone they have a relationship with.

For example, we offer our existing Retriever customers a $50 Amazon Gift card, and a free month for anyone they refer (up to $150 value) when the friend they refer becomes a customer. Speaking of, if you are a Retriever customer and would like to refer a friend, you can click here to take advantage of this offer.

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