Employee Engagement Why it Matters Retriever Digital Signage

Businesses in every industry and at every size are talking about employee engagement, perhaps ad nauseam. Sometimes terms like “employee engagement” can start to lose its potency as we keep talking about it, but never find anything that makes a difference. But, employee engagement is one of the best ways to improve your day to day and reach your long-term business goals.

Employee engagement is not the same as satisfaction or happiness, although an engaged employee may also be happy and satisfied at work. Employee engagement is the commitment an employee has to the organization and its goals – it’s “buy in.” An engaged employee is the sort of employee that shares the same vision as the company.

When you start to think about employee engagement in that way, it’s easy to understand how it might be confused with happiness or satisfaction. But, when things aren’t going well for the company, an engaged employee feels dissatisfied or discontent. Conversely, a disengaged employee could be very happy with the job and still not on the same page as the rest of the company, ultimately not meeting goals or staying productive.

Engagement matters. Gallup recently released a report that measured exactly how much employee engagement matters, stating that an engaged employee experiences:

  • 20% higher productivity
  • 21% higher profitability
  • 37% lower absenteeism
  • 25% lower turnover (in high-turnover organizations)/65% lower turnover (in low-turnover organizations)
  • 48% fewer safety incidents
  • 41% fewer patient safety incidents
  • 41% fewer quality incidents (defects)
  • 10% higher customer metrics

Any business would love to experience success in engaging their employees, but sometimes getting there can be tough. One of the most effective methods for engaging employees is through consistent and thorough communication. Giving your employees at all levels the same current, relevant information in a way that’s easy to digest and does not distract from their job function is one of the best ways to engage your employees every single day.

Imagine your company’s executive team has outlined a new strategic initiative to improve your product line. You’ve included it in your strategic planning, you’ve got your dashboard, and you’re ready to launch. But, if you leave it only to the individuals on the executive team to communicate that goal to the people whose jobs ultimately impact the success or failure of that goal, then you’re limiting yourself to individual communication styles and relationship dynamics that may or may not be productive or successful.

What if, instead, your employees were able to engage with that goal with an understanding of why it was important, and a daily dashboard helping them to visually see the importance and the progress? If that sounds like a lot of work, it could be… or you could utilize strategically placed digital signage to ensure that every employee was getting the same information every single day.

That’s where Retriever Digital Signage comes in. We’d love to customize our system around your business goals and engage your employees more significantly than ever before. Click here and we’ll brainstorm some great ways to communicate effectively to engage your team (without adding more things to your schedule).

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Boost sales with digital signage

We all know the holidays are the most critical sales period of the year for many retailers, and we want to see you succeed! Here are five ways to boost your sales this season capitalizing on your digital signage:

1. Highlight special items

If you carry special products during the season that you’d like to showcase, don’t let them get lost in the hustle and bustle, give them a platform. Do that with your in house display, but also highlight them on your digital signage, particularly as customers enter your retail space so they know to be looking for those items.

2. Promote discounts

In the age of Google, your customers are already searching for discounts at your store online, so make it simple and promote those discounts on your digital signage in store. Not only will it add to their total experience, they’re likely to spend a little more and trust your brand as being transparent.

3. Feature community partners

Communicate your brand values where it matters and showcase your partners. For example, share Retriever slides for local non-profits like your area’s performing arts center or Humane Society. Sharing this information in your space gives your customer base a sense of community and humanity, especially if they support those non-profits too. They’re more likely to become raving fans of your business when they know that your values align with theirs.

4. Tell your story

People are hard-wired for story, and telling your company’s story gives your guests an opportunity to connect with your brand on a different level, tearing down the store walls and connecting the human beings on both side of the business. When we feel connected, we’re more loyal and are more likely to invest.

5. Provide helpful information

Integrating slides that have weather reports and news headlines amidst your promotional slides not only keeps your viewer engaged for longer with your signage, it lets them know that you’re about more than getting their money. It may create an opportunity for conversation for your sales staff with your customers, and develop a sense of gratitude from your customers as they feel both informed and helped by your business during their in-store experience.

We’d love to help you brainstorm more ways to maximize your digital signage. Reach out and we’ll chat!

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Video and Retriever Digital Signage

You may have noticed that there has been a major shift on social media in the past year or two. Where you once saw mostly words, then mostly pictures, now your feeds are full of video.

Moving images are without a doubt the most captivating way to grab the attention of your audience, whether it be through a GIF, a quick video on a cell phone, or a produced masterpiece. In fact, online video accounts for 74% of all online traffic (KPCB, 2017) and video is far more likely to increase conversions than any other tool (EyeView 2017).

When it comes to your Retriever Digital Signage, they come equipped with video support, sound on or off, as the main event or as a moving background. Our company, DRM Productions, is well known for our expertise in video creation and we’d love to help you create impactful videos, but we also realize that not every video need requires a full production capability.

Here are a few resources for integrating video into your digital marketing strategy and your Retriever Digital Signage:

Animoto, http://animoto.com/ 

This affordable tool allows you to quickly set a tone and clip together images, text and videos to tell a story through video. The software is online and easy to use, and the pricing is inexpensive.

Masher, http://www.masher.com/

Masher offers a large collection of succinct video clips and a robust music library, making it easy for you to quickly develop an effective video. You can customize with your own video, pictures, and text. Subscriptions run $2.99/month

iMovie, https://www.apple.com/imovie/

Apple’s application iMovie is terrific tool for Apple users looking to edit and polish their videos. They have nice visual editing capabilities and the ability to add titles, text, images, and audio to your presentation, and export in multiple formats.

Pexels, https://videos.pexels.com/

Pexels offers a library of free stock videos, which can really come in handy if you’re trying to illustrate a quick message or simply looking for a new slide background and don’t want to drop a lot of money. What’s nice is their search engine is also linked with Shutterstock, so if you don’t find what you want for free, you can see what paid options are also available without having to start your search over.
If you’re looking for something more polished and produced, reach out. We’re equipped to help you look your best on any screen.

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Variety is the spice of life! One of the greatest benefits of your Retriever Digital Signage is that it’s quick and simple to build, design, and schedule. As a result, many of our customers “set it and forget it.” Which, is a huge perk when you have lots to do.

To maximize impact with your viewers, however, it’s a good idea to periodically mix it up. Here are a few simple and fast ways to breathe new life into your content (without paying a graphic designer):

Change the Background on Your Slides

Slide Background Categories

Did you know we provide dozens of themed backgrounds for slides in any color you need? The most challenging decision you’ll have to make is which background to choose. You can even select “Videos” and upload your own video of choice and overlay text.

Add Something Interesting

We see a much higher level of engagement when our users pepper their slides with trivia, news headlines, weather updates, and other slides that are purely interesting and non-promotional. Once again, we’ve saved you the hard work and pre-built these slides. Simply select Richland Source, Trivia, or Weather slide categories and drop in your favorites.

Re-order Your Slides

If your slides have been in the same order for awhile, try shuffling them to break up the routine, particularly if your viewers see them on a regular basis. This is easily done by simply dragging and dropping the slides in a new order on any playlist.

Retriever Digital Signage Move Slides

Add New Relevant Information

It can be easy to forget to update your Retrievers with the latest and greatest, especially if you only check in on them periodically. Take this as a reminder to showcase your latest achievements, share upcoming events, and spread the news about exciting details today!

Our team loves to help you find new and better ways to communicate with your clients and employees through the Retriever Digital Signage system. Contact us and we’ll help you brainstorm new, innovative ways to take your communication strategy to the next leve.

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Retriever Digital Signage at Bookmasters

As corporations grow, many are increasing the number of digital screens within their workspace. Digital signage is a great tool for Human Resources, but they also lend themselves to department managers as a replacement for incessant emails, memos, and interruptions to the workday. Digital signage offers the tools your company needs to track performance, inform employees of important policies and processes, and keep deadlines at the front of mind.

Clear, concise and effective communication is the biggest challenge managers have to keeping their employees on track and productivity high. Digital signage offers a unified and visible message without the timesuck of email or the delay of distributing paper. Have a major deadline change? You can send an alert slide that will be up in seconds for everyone to see.

Here are a few of the ways top managers are utilizing digital signage in their workplace:

1. Setting Priorities and Communicating Deadlines: Regardless of the line of business you’re in, clearly outlining priorities and communicating deadlines is at the essence of effective project management. Keep your employees focused on the big stuff first, without losing track of the tasks that are less important but nearing their deadline. If everyone’s clear on what matters most, then every element of the job is better from productivity to employee satisfaction.

2. Clearly Communicate Performance Metrics: Keep the guesswork (and the work) out of your dashboard. Having a visible dashboard throughout your workspace keeps everyone on the same page with your performance goals, without sending them to login to a dashboard website or crunch numbers themselves.

3. Policies and Procedures: Your employees might be sifting through hundreds of emails a day, so getting the word out on new policies and procedures, or reminders of existing ones, is a challenge. If your digital signage is reliably communicating what matters to your employees, then this is the perfect place to publish reminders and updates about policies and procedures in a way that is non-confrontational and effective.

If you’re looking for assistance in improving your corporate communication, let us help. Click here to connect with one of our reps and take your communication to the next level.

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How to motivate tired students

The end of the semester is nearing, and your students are over-tired, burnt out, and a little bit overwhelmed. This home stretch of the semester is the hardest time to keep your students engaged in learning and focused on the things that matter, not just their increasing workload.

Many campuses turn to their student activities to lead the way in reinvigorating their students with fun activities and mental releases, but it’s important to limit your special events, as they can actually add to the problem of “not enough time,” not to mention that they’re work intensive for your staff and students and costly.

Keeping things positive across campus is a tremendous way to inject a fresh dose of motivation into your tired students with minimal effort and maximum impact. Here are three great ways you can use your Retriever Digital Signage to lift the spirits of your fatigued students in the coming months:

Mix In Inspirational and Humorous Messages

We’ve seen an increased level of engagement with digital signage when there’s a good deal of variety in messaging. What better way to mix things up than to drop in a slide that says, “YOU ARE AWESOME!” or “We Know It’s Tough… Hang In There!” Better yet, grab or make some funny memes and put a smile on someone’s face using the “Picture” slide template.

Highlight Student and Alumni Achievements

It can be easy for students to lose track of why they’re in the trenches. Use your Retrievers to celebrate achievements campus-wide, big and small, and showcase successful alumni who were once in the trenches too.

Publicize Upcoming Relief & Treats

Does your campus offer a late night breakfast or chair massages during finals? Some campuses have even offered napping rooms with gentle wake-ups. Get the word out to students early by sharing them in advance on your Retrievers. Knowing that relief is coming can set a new fire to push through to the finish!

 

If you haven’t yet installed Retriever Digital Signage across your campus, now’s the time to get started. Retrievers are highly visible, easily updated, and the perfect solution for campus-wide communications. Click here to connect with us and we’ll tell you more!

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Psychology of Color Retriever Digital Signage

Choosing your brand colors might seem like a decision that will only matter to you and your employees, but the reality is that color choice might be one of the most important decisions you make.

Considering the psychological impact of the colors you choose for your brand, and ultimately for your promotional materials and digital signage, can win you new sales and keep clients in your workplace longer or turn people off and lose business.

That said, there have been oft-cited theories (with little research to back them up) about the impact of color to evoke specific emotions. In reality, personal preference, experiences, upbringing, cultural differences, context, and more all impact the individual response to color.

Research does tell us that certain color choices do have a measurable impact on sales and customer experiences. For example, a split-test of button colors on a website showed that a red button outperformed the green button on an identical page by 20%.

5-17-cta

Credit: Joshua Porter, Hubspot

So, how do we go about choosing the right colors for our brand?

First, you must consider the perceptions you want to create and identify the values of your target customer.

Credit: Gregory Ciotti

Credit: Gregory Ciotti

“Brands can sometimes cross between two traits, but they are mostly dominated by one. While certain colors do broadly align with specific traits (e.g., brown with ruggedness, purple with sophistication, and red with excitement), nearly every academic study on colors and branding will tell you that it’s far more important for colors to support the personality you want to portray instead of trying to align with stereotypical color associations,” says Gregory Ciotti for Entrepreneur.

Once you’ve figured out your starting point, consider choosing at least three colors in your scheme that function as a background, a base, and an accent. Josh Byers at Studio Press describes these three as follows:

future-carsharing-example

Credit: Josh Byers, Studio Press

 

Background Color
This color is used the most and sets the general tone and feel of the site.

Base Color
This color is used to break up the background and is typically the baritone, the middle child, neither boring nor flashy but the glue that holds it all together.

Accent Color
This color is used the least but gives the site its personality. Unless you’re using a monochromatic color scheme, your accent color will have a stark contrast to both your background and your base color. This is typically your boldest color.

 

If you’ve already identified some colors that fit with your brand personality, Pinterest can be a great tool for finding a variety of color schemes that use those colors, as it is filled with palettes and examples.

Once you’re ready to commit, you can easily customize your Retriever slides either through a visual selection or through the use of HTML hex codes.

If you could use some help navigating color selection for your Retrievers, or if you’re ready to choose your brand colors, let us assist!

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visual communication

Digital signage offers numerous benefits to your business: real-time updates, reduced costs for advertising and printing, and reduced staff time. The real power of digital signage, however, is in its ability to communicate visually.

Communicating visually is important because it’s the most effective form of communication. “90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text,” reports Zabisco.

Utilizing compelling images that communicate your message alongside the text on your signage will maximize your impact, multiplied if you include video, which can garner 3 times the level engagement.

In a world of interruptive messaging, distractions, and notifications, it can be hard to capture and retain the attention of your audience. Imagine, however, if your digital signage was loaded with captivating videos and images that told the story of your message before you typed a word?

For businesses like entertainment and sports, their job is to communicate the value of the experience to their potential audiences. An image showing their targeted customer having an incredible time in their space communicates on a different level than simply saying, “You’ll have an incredible time!”

For retail businesses, being able to showcase the product in action with a happy target customer can leave a lasting imprint on your customer, with high returns.

Digital signage users also employ their signage for internal communications. Whether you’re promoting the company picnic or an urgent update regarding your business, a compelling image or video can go far to cement the message.

Luckily, with Retriever, you don’t have to be a graphic designer to have effective images, videos, and text on your slides. You can upload your own photos, or add a stock image. We’ve listed some great sources for inexpensive stock images here to make it even easier.

If there was any other thing in your line of business that could perform 60,000 times better with one small tweak, would you have any argument not to make the change? Let us know how we can help by reaching out.

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Holiday Slides from Retriever Digital Signage

Decorating for the holidays can be fun, but it can also be time consuming during a time of year when it can be hard to spare the time.  Not to mention, between October and January, decorations need to go up for Halloween, Thanksgiving, Christmas, and New Year’s (plus other holidays if you celebrate them) – it can be daunting.

One thing all Retriever customers have in common is that they have people looking at their signs. Whether the signs are being used for internal communications or for external promotion, having digital signs gives a business the opportunity to engage the viewer and inject something great into the day. We’ve made that especially easy for your staff with a wealth of pre-built slides.

Holiday Slides from Retriever Digital SignageSimply navigate to the “Holidays” category on your Retriever dashboard. We’ve created dozens of slides for many of the year’s holidays that you can schedule in advance in a few moments, with hardly any extra effort. One could easily program out the holidays for the entire year in a matter of minutes, deploying them to all their digital signs.

Most of our holiday slides can be customized simply to personalize for your business or with a custom message, no graphic designer required! Your customers and your staff will smile as a little season’s greetings welcomes them in to your workplace.

Our team recommends mixing up human interest slides (holidays, trivia, news items, birthdays, etc.) amidst the business-oriented or marketing slides to keep your viewers engaged longer. Taking advantage of our slide database is a great way to do so without costing you valuable time and money.

 

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Retain Great Employees Retriever Digital Signage

Human Resources managers know, it costs an organization far more to hire a new employee in place of retaining (and even retraining) your employees. Keeping your people happy is a moving target, but there are some essential truths every business can put into place to have a better shot at keeping their people on their teams. Here are a few of our top tips for retaining great employees, and how we can help:

Keep Your Expectations Clear

Management experts like Marcus Buckingham and Ferdinand Fournies agree, outlining clear expectations for your employees and keeping those expectations consistent helps your employees to feel successful in their jobs. That doesn’t mean their expectations can never change, but when they do, clearly outline and define the new expectation and allow adequate time for achievement.

Give Opportunities for Feedback

Your best source of information are your feet on the ground. Whether your business is big or small, the people doing the job have insights and ideas about how things could go better. As a manager, it’s your job to take in that information and make informed decisions that will improve both the workplace and the client experience. It’s vital to have regular opportunities for employee feedback and ideas, and your employees will feel seen and heard when you do.

Communicate Well

Nothing can make a workplace more toxic than miscommunication. People feel frustrated, question the capability of those around them, and worse when communication lines are broken. Utilizing methods and strategies that are clear, available to everyone, and succinct are paramount to a great workplace.

Offer Professional Development Opportunities

Expand your employee’s skill sets, give them opportunity to learn things that interest them, and help them to grow and you’ll retain your staff much longer. People want to develop and will opt-in to things that interest them, beyond the standard required training. Providing opportunities for professional development for your staff and communicating those opportunities for all will give you a better, more satisfied team.

Celebrate Your Staff

People desire to be seen and valued in every avenue of their lives, but celebrations can be easily pushed to the back burner in order to meet quotas. Employees who feel seen and valued perform better, work more efficiently, and stay longer. Celebrate birthdays, achievements in and out of the workplace, and offer opportunities for employees to acknowledge and celebrate their coworkers and you’ll see your workplace culture thrive.

Managing your team and improving in so many areas can be overwhelming, but that’s how Retriever Digital Signage can help you to retain great employees. Digital Signage provides any workplace with an opportunity to communicate more effectively with your team about expectations, upcoming learning opportunities and scheduled meetings, and for celebration of staff achievements.

In a few minutes, schedule out your digital signage for days, weeks or months, and position your signs in key areas where every employee will have regular access and visibility. Rather than bogging down inboxes with memos and emails, repetitive and visible signage will keep your team informed and feeling valued. Keep your team happy and keep your happy team when you utilize a 21st Century Communications Strategy with Retriever Digital Signage. Click here to get in touch.

 

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