Marketing for a bank has unique challenges. You need to communicate to a broad demographic spectrum, across numerous locations, and you have minimal time to get your message across while they’re in your place of business.
Marketing managers at regional banks are often understaffed and need simple, efficient solutions, not complex time-consuming marketing tools that create more work. Because, at the end of the day, they just want to see their bank’s customers have their needs met with the services and opportunities their bank can offer them.
We created Retriever as the digital signage solution for regional banks that need to get their message across effectively – and without any added complications.
We’ve made it simple for banks to provide relevant, fresh content every day automatically by integrating weather, trivia, news headlines, and social media feeds into the playlist – keeping customers engaged and entertained as they wait. By keeping customers’ attention, banks using Retriever are able to educate their customers about extended services and products while they wait.
One of the features of Retriever that is of particular use to banks is Retriever’s ability to instantly update to any screen from anywhere. Since the software is web-based, you don’t have to spend your time updating signage across numerous locations – you just update once.
“It’s a no-brainer. It’s a click of a button and you save yourself time and that’s money. It’s like adding a staff member,” shares Kristi Lord, Marketing Manager at Mechanics Bank in Mansfield, Ohio.
If you’d like to learn more about Retriever, we’d love to help. Schedule a 15-minute consult right here to learn more.