So you’ve got your Retriever screens up and running and you’re ready to take things to the next level. We want to see your communication strategy soar! Here are five tips to make sure your digital signage is working for you, every time.
1.) More slides is more!
Don’t try to jam all the information into one slide – when it comes to slides, less (information) is more, and more (slides) is better! Here’s our tip: look at your slide for 3 seconds and close your eyes. Anything you missed is too much. It’s not a memo, it’s not a blog post, be concise and add more slides if necessary!
2.) Use Eye-Catching Designs, Pictures & Videos
When you installed your Retrievers, you moved beyond the Microsoft Word printout tacked to the bulletin board. So, go beyond! Integrate beautiful colors, videos, and pictures into your signage and really grab the attention of your audience!
3.) Consider readability
When you’re programming the signs from your desk, it’s easy to forget that most people will be viewing the screens from a distance. If it’s not easily readable in the small preview screen, then it won’t be easily readable for your audience. If you need so much text that you have to decrease the size, add a slide!
4.) Integrate fun facts, weather, and news
Regardless of your audience, peppering your slides with interesting and relevant information will keep them engaged longer – whether they’re waiting in your lobby or they’re working on your floor. We’ve made it super easy for you by integrating Richland Source headlines, the weather, and trivia! Just add those slides to your playlist.
5.) Consider the order of your slides
If you have an important message to get out, maybe duplicate it a few times in your playlist so it repeats more frequently than the typical loop. Or, if you have added slides to connect information from one to another, make sure not to break up their order. When in doubt, watch your slideshow through and make sure that what you’re trying to communicate is coming across!
Retriever Digital Signage is the perfect solution for your communications and promotional needs, and by employing these smart tips, you’ll take your communications strategy to the next level! Need more assistance? We can help.