Our clients are constantly finding creative ways to put their Retriever Digital Signage to good use, and the Geauga County Public Library is no exception!
Serving 55,000 cardholders in their county-wide system, the librarians at the GCPL are tasked with finding methods of communication that work for everyone across multiple branches of their library system.
“Anytime I walked into any location, I saw stacks of paper and bookmarks everywhere, and I thought, ‘There’s got to be an easier way,'” recalls Lori Weber, Marketing Manager for the Geauga County Public Library.
“You can’t hit everybody where they are all the time. They might have missed something in the newsletter. They might not be on Facebook, they might not be on Twitter,” says Weber
The library uses their Retriever Digital Signage to promote upcoming events, closures, announcements, and library news, as well as pulling in the weather and social feeds. Each day, the library recommends a book on their social media channels, which automatically pulls into their Retriever playlist.
“We’re a visually driven culture, and used to looking at screens,” shares Patrick Culliton, Marketing Specialist for the Geauga County Public Library.
If you’re looking for creative ways to keep your patrons engaged, the Geauga County Public Library is setting a great example!
We’d love to help you discover fresh and innovative ways to utilize your digital signage too. Click here to contact us and we’d be happy to have a conversation!