Recreation/Entertainment

Re-creating Recreation

CCook | May 1, 2018

We’ve all seen it happen: all of your informative brochures and flyers are neatly set at the front door. Your patrons visit the kiosk and either ignore them entirely, or they take one of everything, only to eventually toss the information. As business owners, we all ask ourselves, “How can I highlight the most important things for my customers?”

Particularly in the recreation and entertainment industry, your customers come in high volume and it is impossible to have enough staff members on hand to personally highlight the opportunities to further engage for your customers. That’s the point when you need digital signage.

Take the Renaissance Theatre, for example. At a sell-out performance, they might have 1,400 people in the lobby at once! To educate, entertain, and engage their audiences, they’ve installed Retriever screens throughout their lobby spaces. Some screens showcase their concessions menus while others highlight upcoming performances and sponsors. This frees up their staff to engage with the patrons rather than up-selling them on future shows: the Retrievers do that for them!

Let’s say you’re at an indoor youth soccer tournament. Keeping an eye on the scoreboards for all of the games can be next to impossible, but your Retriever screens can become a digital scoreboard throughout your space!

Take your Retriever playlist a step further, and utilize it to showcase pro-tips from your in-house experts. Your patrons will thank you, and it’s a perfect way to personally engage with a high volume of people without adding to your bottom line.

We’d love to help you re-create your recreation space – let’s set up a conversation. Connect with us here via email.

Colleen Cook

Colleen Cook

Colleen Cook works full-time as the Director of Operations at Vinyl Marketing in Ashland, Ohio, where she resides with her husband Mike and three young daughters. She's an insatiable extrovert who enjoys finding reasons to gather people.