Digital signage is one of the best investments you can make into your business’s communication strategy, because it’s one of the most flexible tools available to you. When you have an idea, having digital signage in place allows you to quickly and easily bring that idea to life and get the word out about it.
We love seeing the creative ideas our Retriever clients have come up with, and how they’re turning them into results.
Swap & Sell Slides
One amazing thing that we see happening a lot in our community, particularly among the non-profits, is slide swapping. Organizations will arrange to trade slides on a regular basis to promote their events or opportunities for engagement with other community entities.
Another way to leverage this idea is for businesses to reach out to community organizations and offer to include their slides in the playlist as a way of showing support.
The third way we see our clients using this idea is to sell advertising space on their Retriever screens to other businesses.
Personalize the Experience
When someone new is coming to visit your business, put their name on the big screen! Our clients who are doing this have had a tremendous response – including having people ask to take their photo with the screen with their name on the Retriever!
Delighting people by seeing their name on the screen gives you an opportunity to say, “You’re a big deal to us,” and it only takes a moment to schedule.
Watch to see how Emerson Process Management is doing just that:
Tell A Story
Want to see people hanging with your playlist from one slide to the next? One alternative to containing the entire message on just one slide is to tell a story with your slides! We recently did this ourselves for an ad, and it’s a fresh way to keep people engaged.
Are you creatively using your Retriever’s? We want to hear about it! Let us know what’s working for you by reaching out to email@example.com.