Your organization’s branding is the bread and butter of your marketing team (or person depending the size of your group). Branding determines your design motif, colors and public face. Consistency in your message is key, so establishing your brand communicates that you are organized and care about your product. Just as you have transferred your branding from paper campaign to your website, it’s also important to transfer it to your Retriever Digital Signage.
Retriever Digital Signage makes it easy for you to adapt the slides to your brand. You can change colors and fonts to match your organization’s design. And any updates to your logo or copy can be made quickly. Simplicity in the digital signage platform is like having another employee whose sole responsibility is make your job easy.
Most of your advertising media will simply convert into the slide format as the Retriever Digital Signage is high resolution, but there are still a few things to keep in mind.
- Know the purpose of your Retriever Digital Signage. Where do you want it positioned in your building? Do you plan to use it as a menu board, an information display or a point of sale display? TV signage is an excellent method for communication with your patrons, but unless you have a plan for it, the full potential can’t be unlocked.
- Keep viewers engaged. In most cases, the people watching your Retriever Digital Signage have already made their commitment to your product. They are there because they are confident with what you offer. Use this is your opportunity to keep telling your company’s story, offer how-tos or even manage your queue, reducing the perception of their wait.
- Keep it simple. It doesn’t matter the location in your building, tv signage is meant to be to the point, so keep the copy brief. Rely on the design to tell your story through fonts, colors and graphics.
- Good content means the difference between a bland ad campaign and a powerful communication tool. There are slide templates created by our talented staff that you as a Retriever Digital Signage owner have access to. We have also provided several posts on this blog with tips for content creation, grammar guides and more. This is the information age, take advantage of all that is available and take your copy to the next level!
Retriever Digital Signage is an extension of your brand. It’s adaptable and efficient. The advantages of TV signage are ones that any company can benefit from. If you are new to TV signage, take the time to learn a more, through our blog or You Tube channel. If you are a long-term user of the Retriever, take stock of how your brand is presented on the slides and see how much more effective it can be!