If you’re trying to communicate with a busy workforce, time is of the essence. There’s only one of you, so the best thing you can do to ensure that your message gets across is to utilize effective communication strategies.
Most offices employ a bulletin board to assist with getting the word out, but here’s the deal: no one’s paying attention to it!
We hear from businesses, “We’ve always done it this way. Why do we need to change?”
The short answer is: the world changed and we all have to change with it.
In this case, doing what you’ve always done will only get diminishing results. Paper and static signage have their place, but they’re most effective for things that don’t need to capture attention. Long-standing employment policies, employment posters, resources that don’t change – these are the things that belong on your bulletin board.
Important messages, news, updates, and announcements will get lost on your bulletin board as people skim past.
You need a more effective way of reaching your audience, and to do so you have to go highly visual and digital.
Visual is key because it’s passive, can happen while people are working, and images stick in our minds. People are more likely to remember things they see over things they hear.
Digital, however, seems like the less obvious point, but consider this: when things are digital, they can be easily replicated and updated from anywhere. If you have 10 bulletin boards in your business, across 10 different locations, you might spend half a day updating the signage. However, with digital signage, you can do that from your desk instantly across all locations.
We believe that communication doesn’t have to be hard in a business, and we have some great solutions to help solve your communication problem. Click the button to download our free Human Resources Guide to Communication – our gift to you:
Download our Communications Guide