Human Resources

Communicating Core Values with Digital Signage


When you lead a large company, each employee has a different history with the company. Their perceptions of what the company values are reflected each day in their experiences at work.

Each day, you have an opportunity as a company leader to increase your employee buy-in and provide experiences that create the kind of long-term, high value employees that we all need to thrive.

Your company’s digital signage is already an ideal channel for announcements and updates, but it also presents a perfect channel to begin the work of communicating and illustrating your company values to your team.

One way you can use your digital signage to communicate your company values is to create dedicated slides for each core value that run throughout your business. By doing this, you’ll have a regular visual reminder of the things that matter the most to your company.

Core values, though, are just ideas if not lived out. Another great way to leverage your digital signage to tell the story of your core values is to showcase those core values lived out in your company.

Company culture is, by its very definition, your core values at work. For example, let’s say your company has a core value of “commitment to customer satisfaction.” Use your digital signage to celebrate employees who have gone the extra mile for your customers and to tell stories of those core values lived out.

Finally, as a leadership team, you can live out your core values via your digital signage. If you have a core value like “have fun,” use your digital signage in a fun way! Post silly videos of your team, tell jokes and inject a little bit of fun into the workday.

Core values should be known and expressed throughout your business. If you’d like some help strategizing ways to connect your team to the things that matter most to your company, we’d be happy to assist. Schedule a 15 minute consult with one of our communication experts by clicking here.

Colleen Cook

Colleen Cook

Colleen Cook works full-time as the Director of Operations at Vinyl Marketing in Ashland, Ohio, where she resides with her husband Mike and three young daughters. She's an insatiable extrovert who enjoys finding reasons to gather people.