Communication

How to Grab and Hold Someone’s Attention in Your Business

CCook | September 12, 2020

If you feel like your employees are often distracted or missing key messages, you’re not alone. Grabbing and keeping the attention of your employees can be really challenging amidst all of the noise of technology.

As communication methods dial up by the day, getting your message to make an impact amidst a sea of notifications and pings can be a real challenge. So, how can you grab and hold someone’s attention enough to make an impact?

There are a few key principles that really make all the difference.

Repetition

We live in an age where everyone has infinite people and companies competing for our attention. If you want to get your message to land, you need to repeat it a minimum of seven times.  But, seven times can feel pretty intense, so you need to find a way to automate the repetition so you’re saying it once, but people hear or see it seven times.

Disrupt

To disrupt from the status quo, you have to surprise the eyes in some way. Bright colors, animations, movement, familiar faces and surprising things tend to do the trick in breaking up the monotony of the feed and grabbing the attention enough to answer the question, “Is this relevant enough to pay attention to?”

Deliver Value

If all you’re doing is asking for things that serve you, then your audience will tune out, quickly. The pushy salesman is a turnoff for anyone, but when someone offers us something of value, we stay tuned to see what they have to say. So, when getting your message across, intersperse your thing with relevant, timely and helpful information of value to your audience. Make it about them first and foremost, and you’ll keep them tuned in for far longer.

Speak to the Heart

Most decisions are made emotionally, so triggering emotion for a person lends you the opportunity to not only get their attention but to aid them in making a decision that will support their relationship with your brand or company. Anywhere possible, drill down to the deeper purpose of why what you’re doing matters and tell that story.

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Colleen Cook

Colleen Cook

Colleen Cook works full-time as the Director of Operations at Vinyl Marketing in Ashland, Ohio, where she resides with her husband Mike and three young daughters. She's an insatiable extrovert who enjoys finding reasons to gather people.