Digital Signage

Entertaining Patrons with Digital Signage


Each year, the Renaissance Theatre has more than 50,000 people come through its doors with one common purpose: to be entertained. When a patron buys a ticket, they know that they’re in for a fun evening… but their experience begins long before the curtain goes up.

On average, a guest spends close to an extra hour at the theatre not watching a show. From the time a patron parks their car until a show begins, and after it’s ended and as they leave, it’s the venue’s job to make sure patrons are engaged and entertained. This is where digital signage comes in.

From Waiting to Entertaining

While a patron is waiting in line for concessions, engaging visuals, moving pictures, and bright colors help to engage them as they make their purchasing decisions. Video ads for upcoming shows play as guests socialize in the lobby or wait for tickets at will call, offering the Ren a valuable opportunity to advertise to their existing customer base.

Once a patron has been seated, they take note of the business sponsors who have supported the performance by watching the screens at the front of the house. It’s a meaningful moment as guests consider the community investment in their evening, one they may remember when they’re making a purchasing decision down the road.

Turning Customers into Raving Fans

When it’s time for intermission, many patrons have been considering their next visit to the Renaissance for over an hour, thanks to the digital signage telling them about relevant upcoming shows like the one they’re seeing this evening. As they socialize with the friends and family they’re attending with, they make plans for their next event at the Ren, and visit the box office between acts.

Finally, as patrons leave, they see beautiful images from recent productions, digital signage thanking them for their visit, and gratitude to the business sponsors who made the event possible. And, of course, they’re reminded once again about an upcoming show for which they may want to return.

It takes 7 points of contact before you make a sale, and in one visit to the Renaissance, all of those touch points are met with digital signage alone. A feast for the senses as guests of the theatre enjoy an entertaining evening out, carefully placed digital signage extends the experience for theatre guests to be both visually engaging and entertaining.

Comment and tell us: How are you engaging your guests once they walk through your doors?

Colleen Cook

Colleen Cook

Colleen Cook works full-time as the Director of Operations at Vinyl Marketing in Ashland, Ohio, where she resides with her husband Mike and three young daughters. She's an insatiable extrovert who enjoys finding reasons to gather people.