If your business has digital signage, there are a few key elements that you should make sure are always a part of your playlist… and it might not be what you think!
When businesses schedule out their digital signage playlists, they often are only thinking about their primary call to action – which is definitely important – but part of the gameplan for all digital signage users should also be to keeping the viewer engaged with the content for as long as possible.
How you achieve that is to make sure that your playlist isn’t just chock full of the same call to action, but instead peppers in the key calls to action with valuable, engaging content that isn’t making an ask of the viewer.
Moreover, that content needs to say fresh and relevant, because the moment something seems outdated or irrelevant, the whole screen will lose viewer engagement.
You can do that easily with as little work on your team as possible by including these three items in every playlist:
Announcements
Digital signage is an awesome way to get the word out quickly and visually to a large group of people. When something has changed or you have something exciting coming up, the digital screens posted around your company are the optimal place to communicate that information.
Weather
When you keep the weather updates included in your playlist, there’s always a reason to take a look! Especially if – like us – you’re located in a temperamental climate that is subject to quick changes in weather!
Trivia
Make your playlist fun by including trivia, whether it’s custom made for your company or you pull from our catalog of trivia. If you’re using your digital signage in an area where people are waiting, you’ll be extra glad you included this because it’ll make the wait time fly!
Social Media Feeds
You’re already creating great, engaging content for your brand on social media, so why leave it there? Bring over that same great content on your digital signs and pique the interest of your viewer, who may want to engage with you on social media if they see something great from you on your screen, and who is more likely to watch longer if what they’re seeing is interesting.
We get a rush out of helping businesses like yours develop a strategy for leveraging the power of their digital signage, and we’d love to be of assistance. Click here to set up a free consult with one of our team.