Digital Signage

The Most Important Elements of Great Digital Signage


Not all digital signage is created equal. In fact, when it comes to making a decision about which way to go, it can be a little overwhelming to weigh the benefits and features of the various options on the market and make the right decision for your business.

If you know that digital signage is right for your company, then you realize that visually engaging communication solves a lot of problems you have – both internal and external. But, choosing the right approach can feel a little daunting.

As digital signage experts, we’re obviously a little biased – but for good reason. We literally created Retriever Digital Signage as a solution that our customers needed to communicate more effectively. But, we know that Retriever is just one of the options available, and ultimately we want to see you find the answer that best solves your communication problems.

With that being said, we think there are a few key features you should be looking for with whatever digital signage solution you decide to employ.

Engaging Content (without extra effort)

One of the biggest mistakes you can make with your digital signage is to turn it into static signage, simply by not utilizing its full capabilities. Digital signage is an effective solution because it’s visually engaging, has the capacity to have relevant, fresh content every day (and throughout the day!), and can catch the eye with moving images and video.

If you have digital signage and are simply cycling through a slideshow of static images or text, then you haven’t leveraged the power of this tool in your business.


Everybody’s busy, but we know that’s especially true for our customers. Business owners, marketing professionals, HR professionals are constantly in need of hours back in their week – and tools that require a lot of energy and attention cause more harm than help. That’s why automated scheduling, syncing, and content is key to effective digital signage.

The user needs to be able to update digital signage everywhere from anywhere, whenever they have the time and be able to schedule publication and unpublication at any time. If your digital signage solution does not have this feature, one of two things will happen: 1) you’ll be wasting hours every week to keep it current, or more likely 2) it will turn into irrelevant, outdated content and people will stop paying attention to it.

Ease of Use

Yes, we live in the age of technology, but we believe that as technology advances, so should the user experience. If you’re tech savvy, that’s awesome, but the reality is that ease of use on the software and hardware side should be universally palatable for everyone – whether you’re a technophobe or a web developer.

Digital signage that is simple to set up, update and navigate means that anyone can be tasked with managing it, and it doesn’t have to become the responsibility of the IT department (or the person who’s become the self-appointed IT professional in your office).

If you’re making a decision about what digital signage is the right option for you, we want to help you find the best option. We’ve created a free downloadable comparison sheet comparing a variety of options on the market – feature for feature – to help you make an informed, smart decision.

Download the Digital Signage Comparison Sheet

Colleen Cook

Colleen Cook

Colleen Cook works full-time as the Director of Operations at Vinyl Marketing in Ashland, Ohio, where she resides with her husband Mike and three young daughters. She's an insatiable extrovert who enjoys finding reasons to gather people.