Malabar Farm Restaurant
A Digital Signage Case Study
When a small restaurant is great, the owners have to plan for a comfortable wait time for guests as they arrive without a reservation. Adequate seating and space is job one, of course, but once a restaurant’s guests have settled in, you have an opportunity to engage them before they ever see the menu.
Malabar Farm Restaurant is a beloved regional favorite in North Central Ohio. Set on the farm of the Pulitzer Prize winning author, farmer and conservationist Louis Bromfield, its picturesque view and outstanding upscale cuisine sets it apart as a local treasure.
Co-owner Kim Williams shares, “We have limited seating, so often I have people waiting in the lobby. Although our wait time isn’t long, it’s usually between 10 and 20 minutes, that’s still time I can use to give them information... I like to use the Retriever to advertise the fact that we cater weddings now and the different venues available.”
During wait times, Williams also utilizes the Retriever screens to promote current and upcoming specials, encourage reservations for holidays, share featured menu items, and celebrate important occasions for her guests.
“I can celebrate anniversaries and birthdays for guests, which they think is awesome, to see ‘Happy Birthday to Me’ on my Retriever screens. The guests really like it,” shares Williams.
Having Retriever screens on site also allows Malabar Farm Restaurant to exchange advertising with other local businesses. By simply trading slides with other area businesses, both businesses expand their audience with no additional expense and maximum impact.
Williams testifies, “The Retriever is so easy to put my information on. Everything is at my fingertips. I just put my picture on that I want or they have preloaded items you can choose from... They’re very easy to put on, you can move the slides around, change the order that they’re in, it’s really quite something!”
While service needs are rare, occasionally an issue arises. DRM Productions prides itself in being available and ready to help in a pinch. “I very rarely have issues, but when I do, they fix it straight away. I can call, text or email and they’ll fix it as soon as I notify them,” shares Williams.