In 2013, there were two notable disasters in the world of print advertising. Pepsi and Vitamin Water came up with flashy ideas to promote their products. As you may have surmised (or perhaps already read) the issues between poor choices in font and well… words, created a hailstorm of drama that neither company benefited from.
What can be learned from these business giants? Well to begin with, proofreading is far more important than your high school English teacher may have let on. But even if you proof and analyze and proof again, you can still send a marketing disaster to the printer. An effective way to avoid this? Go digital.
The way we’ve set up the Retriever Digital Signage software, you can make a change, edit a slide, or swap out your choice in font with a few keystrokes and then see the changes in a matter of minutes. Still don’t like what you see? Change it again. Retriever Digital Signage puts the control of your marketing in your hands. You don’t need to wait for the proofs to come back from your graphics department. Gosh. You don’t even need to have a graphics department!
We all want to advertise our products, our services, the special promotions we are excited about to our clients. It’s the goal of our companies to use marketing to spread the word about what we can do! But if we are completely realistic, what we most want is an efficient use of those marketing dollars in a manner that is the most clearly communicative, right? That’s what DRM Productions is here for. Let us see what we can do for you and which versions of our Retriever Digital Signage would best suit your company’s needs… before you find your attempt at a captivating advertising campaign putting you on the news ticker for some embarrassing font snafu… worst case scenario of course.