Marketing
How to Create Digital Signage to Support Your Marketing Strategy
Marketing in the digital age is no simple task – it requires thoughtful coordination of outbound and inbound strategies in order to ensure that your product is meeting the marketplace with the right message, the right price, and right positioning. Today’s marketer has a robust toolkit… and limited time and budget. When we created Retriever…
Churches
Engage Your Congregation
If you’ve been involved in a church for any length of time, you’ve experienced this scene: each Sunday morning, your congregants are welcomed and handed a paper bulletin with the important updates on the life of the church: upcoming events, special announcements, prayer requests, and reports on various ministries. One of two things happen with that bulletin….
Human Resources
Digital Signage = Less Work For HR
Communication in the information age should be easier, but we can all attest that there is so much input at any given time that it’s hard to know which messages are the most important. Marketers know that most messages have to be delivered 7 times before any action is taken. When you’re familiar with the rule of 7,…
Higher Ed
Getting the Message Across to University Students
Fans of the television show “The Office” remember a hilarious idea that the character Ryan, the entrepreneur, came up with an idea called WUPHF! – a way to send a message to every communication portal a person had. Today, it feels like we need to WUPHF! to get anyone’s attention long enough to get the message across. As recently…
Digital Signage
Once, Twice, Three Times for Variety
In the 1970s, a man named Dr. Herbert Krugman was studying the effects of attention and learning via GE’s advertising campaigns. He was able to break down what he saw into a three-exposure rule that can be explained very simply: The first time a message is seen the viewer thinks, “What is it?” The first…