Not every sale starts with a pitch. Sometimes, it starts with a screen.
Imagine having a team member who works 24/7, never misses a shift, and always knows exactly what to say to your customers—without ever speaking a word. That’s the power of digital signage. When used strategically, your screens can act like silent salespeople: guiding, influencing, and converting. Automatically.
At Retriever Digital Signage, we’ve seen firsthand how businesses turn everyday screens into smart selling tools. Here’s how it works (and how you can start doing it too).
1. Promote What Often Gets Overlooked
You’ve got great products and services, but are customers aware of them all?
Digital signage helps shine a light on the “hidden gems” of your business. Whether it’s an add-on service, a seasonal offer, or a lesser-known product, your screens can nudge customers toward exploring more.
💡 Example: A bank uses digital signage near ATMs to promote financial planning services—something most customers didn’t know was available.
2. Drive Impulse Buys with Smart Timing
Well-placed signage = well-timed offers.
Use your screens at checkout counters, waiting areas, or entry points to surface limited-time deals, bundles, or upgrades. These small nudges in the right moment can drive big results.
💡 Example: A coffee shop uses Retriever to promote a “treat yourself” pastry discount during mid-afternoon slumps—right when customers are most likely to say yes.
3. Educate While You Engage
The more your customer understands, the more confident they feel buying.
Use your digital signage to explain the why behind what you sell. Feature benefits, comparisons, testimonials, or how-to content. It’s like having a mini demo running on loop.
💡 Example: A pet store uses signage to break down the differences between various pet food brands, helping customers make informed decisions (and increasing trust in the store).
4. Upsell Without the Awkwardness
Suggesting an upgrade face-to-face can feel a little… pushy. But on a screen? It’s helpful, not salesy.
Use Retriever to offer logical next steps: product upgrades, service enhancements, or loyalty program sign-ups—right when it makes sense.
💡 Example: A salon displays add-on treatments on screen while customers wait, increasing add-on purchases without stylists needing to do a hard sell.
5. Create a Sense of Urgency
FOMO is a powerful thing. Limited-time offers, countdowns, or “today only” messages on screen can encourage customers to act now instead of waiting.
💡 Example: A retail store flashes a “Buy One, Get One Today Only” deal across all their signage. Result? Immediate foot traffic increase to that section.
Your Screens Could Be Doing More
If you’re already using Retriever Digital Signage, think of your screens as more than just a place to share information. They’re a strategic part of your sales team. And if you’re not yet using digital signage to sell? There’s never been a better time to start.
Your customers are looking. Let’s give them something worth noticing.