We live in a digital age. No one is more aware of that truth than educators, who face the challenge of communicating with students who would rather be looking at their devices than their history lecture.
The reality is, times have changed, but it can be hard for schools to keep up with limited budgets and outdated solutions. One of the biggest frustrations educators face is keeping students clued in about the awesome opportunities available to their students in an ever-cluttered landscape of information.
The most effective schools have figured out how to overcome their communications crisis with strategy that fits the needs of a 21st century student. Those schools meet the student where they are, grab their attention, and keep it.
Meet Students Where They Are
If you can’t beat ’em, join ’em. Stop fighting against the screens and engage with your students on screen. The reality is, your students are more likely to look at things that are well-lit, colorful, and visually appealing. So, wherever you find screens – whether it’s your website or your TV screens – take advantage of the space and get the word out about the things that really matter.
Grab Their Attention
The research is consistent: video is 9 times more effective than text when it comes to communication. That’s why you see video everywhere – it works. So, if you want to grab the attention of your students, leverage the power of video any way you can!
Keep Their Attention
It’s human nature to ignore irrelevant information. We don’t feel compelled to read a book we’ve already read, and we walk past posters we’ve already read. Which means that, if there’s something really important that you want to get across, you have to keep your content fresh and give people a reason to pay attention, every day.
We created a digital signage solution that’s ideal for communicating with your students and affordable for schools. Built on a web-based system, Retriever Digital Signage can be updated from anywhere at anytime and syncs automatically wherever it’s installed.
Whether or not Retriever is the ideal solution for your business, we’d love to help you solve some of your communications challenges in your school – click here to schedule a free communications consultation with Jay Miller, one of our owners.