Recently a few of our team members were installing Retriever screens at a local library. After they hung the screens they were busy with some other installation details, and they looked up to notice a handful of people were gathered around, staring at the blank screens. The screens were off, but people continued to stare at them every time they passed by.
This is why digital signage is such a natural fit for any type of business with a communication problem. The human eye is drawn to screens. While this story is anecdotal, the research backs it up.Digital signage captures 4 times as many views as static displays, and has a higher rate of recall. In fact, people have a stronger recall for what they see on digital signs than almost any other type of advertisement.
Compare these recall rates as reported by Nielsen:
- Online Banners, 3 percent
- Magazines, 21 percent
- Radio, 27 percent
- Billboards, 30 percent
- Television, 32 percent
- Digital signage, 52 percent
Which, of course, makes sense. We can all observe in our own lives that our eyes are drawn to screens. So, when we think about our businesses, the critical question must be asked: are you communicating with your employees and customers in a way that meets them right where they are, or are you trying to make an old format work in a new world?
One of the challenges of any new technology can be the learning curve associated with learning the tool, followed by carving out the time to maintain the tool going forward. That’s why we’ve created Retriever to be a low-maintenance, user-friendly interface that even the most technologically un-savvy staff members can feel comfortable with. Retriever is easy to schedule playlists with critical information and you can simply drop in auto-updating content such as trivia, headlines, weather, and more to keep your viewers engaged every day.
If you’re ready to communicate in a more effective way, we’d love to help. Click here to contact us via email and we can start the conversation.