Schools
Students Create Relevant Digital Signage
Employing digital signage across your campus is the smart way to get and keep students engaged. If you really want to keep students engaged, get them involved in the content creation for the digital signage. After all, who knows better than students what students want to see and will respond to? By engaging your students in your digital…
Design
3 Free Tools to Step Up Your Signage
Whatever your message may be, it’s always a good time to spruce up your photos or videos. Since most of us don’t have a graphic designer on our team, and even if you do, a few handy and free (or close to free) tools can really change the game when it comes to eye-catching displays. Here are a few…
Restaurants
Fine Dining Loves Digital Signage
When a small restaurant is great, the owners have to plan for a comfortable wait time for guests as they arrive without a reservation. Adequate seating and space is job one, of course, but once a restaurant’s guests have settled in, you have an opportunity to engage them before they ever see the menu. Malabar Farm Restaurant is a…
Other
Digital Signage Increases Pet Adoptions
The Richland County business community is coming together to partner with the Richland County Dog Shelter to ensure that every pet finds its family, thanks to the Retriever Digital Signs throughout the region. “It’s important that we have many outlets to reach out to the community. One of the top ways for us to be successful…
Healthcare
Multiple Locations, Unified Message
Whether you’re in Marketing and Communications or Human Resources for a healthcare system, one of your biggest challenges is ensuring a unified message and brand across numerous locations. Spending your days carting signage from location to the next is a waste of your time, but it has to be done… doesn’t it? There’s actually a better…
Higher Ed
Getting the Message Across to University Students
Fans of the television show “The Office” remember a hilarious idea that the character Ryan, the entrepreneur, came up with an idea called WUPHF! – a way to send a message to every communication portal a person had. Today, it feels like we need to WUPHF! to get anyone’s attention long enough to get the message across. As recently…
Communication
Communicating Well: Choice Words
Whether you’re writing a quick promotion for a digital sign or an e-book, words are important. They’re vital to getting your point across clearly and effectively. Have you ever had a misunderstanding with a friend or loved one via text or email? I frequently use the words “pal” and “buddy” to refer to my friends…
Marketing
Communicating Well: 4 Tips for Creating Substantial Content
We’re all guilty of it: just creating content to for content’s sake. After all, a decade ago businesses didn’t have to manage multiple social media channels, write blogs, create videos and more along with their actual work. So, maybe your social media posts have gotten a little fluffy, or maybe you’ve just been recycling old blog posts as new…
Small Business
Communicating Well: Brand Voice
For a small business, sometimes getting any content out is nothing short of a miracle. After all, you spend your days thinking about your clients before yourselves and next thing you know, months have passed and your own marketing has been neglected. Perhaps you’re lucky enough to have an in-house marketing professional or an agency telling your story…
Business Goals
3 Tips for Maximizing Productivity
We’ve all had weeks where we felt like we just couldn’t get a thing done. Between too many meetings, the never-ending inbox, and the ever-increasing to do list, “maximizing productivity” can sound a little bit like discovering a leprechaun. Luckily, it’s not as mystical as it seems, but increasing your weekly output can happen when you prioritize a few great habits for the 21st…