A Digital Signage Case Study
The Human Resources team at Bookmasters in Ashland, Ohio understands that when your employees feel like they are seen, heard, and valued, a business thrives. We live in the age of the "selfie," the "personal profile," the "doubleshot grande iced soy mocha latte," an age when individualism is everything. But, how do you emphasize the individuals in your big company while taking care of all your other job functions?
The key is an effective, engaging communications strategy. Let's be real: no one's paying attention to the birthday list you've tacked to your office's cluttered bulletin board. When your messages are getting lost in the mix, it's easy for your team to feel like just another cog in the wheel. Research shows that 21st century brains are programmed to look at screens, so rather than reprogramming the human brain, meet your employees where they are with digital signage as a core element of your communications strategy.
Employing engaging digital signs in your workplace gives your Human Resources manager the ability to be in dozens of places at once, without ever leaving their desk. Businesses like Bookmasters are employing their Retriever Digital Signs to celebrate birthdays, personal successes, and business goals every day in a way that's visually stimulating and far more effective at capturing the attention of their team.
"In an organization where I'm trying to communicate to employees, one of the worst things in the world is the dreaded 'message board.' Message boards are messy, clunky, they look terrible. You can keep them for labor laws, employment law posters, and the things you need to have posted, but there's no need to try to coordinate the next employee luncheon that way. Digital signage streamlines things and makes it much nicer looking."
Did your team just hit a milestone? Did a major client just change an order? Or perhaps someone left their lights on in the employee parking lot. Whatever the time-sensitive update may be, digital signs are perfect for making announcements instantly, since it only takes a few moments at your computer to send an urgent message to your entire fleet of digital signs.
"I don't think it even took a couple of weeks [with the signs up in our facility] before people were already emailing me, and coming by my office, and calling me and saying, 'Hey, you know so-and-so had this happen in their personal life, like their kids won some really great award or something great happened in the community and they were featured by a local organization.'"
One of the greatest features of digital signage is that you can manage all of your signs from your computer, quickly and simply. The Retriever interface is simple to use and you can quickly make changes, send an urgent message out, or duplicate slides to every sign. When you streamline your communication through digital signage, you can spend your day on your job's primary function instead of repeating yourself over and over.