Upwards of two billion people are on social media today. Each morning, their eyes go first to their phone screens to turn off their alarms, check their notifications, and skim their social media channels for updates. Most humans spend their day looking at screens, going home at the end of the day to watch their favorite television show and scroll through their news feeds.
The 21st century human brain has been trained to look at screens, making it the most effective and impactful means of communicating a message. Consider how social media works on a fundamental level: individuals connect with people they know and post messages, videos, and photos to engage and entertain. Social media channels like Facebook simply serve as a platform for those connections, all of the content is user created.
Businesses who employ digital signage are creating and cultivating a social media network in their workspace. They’re engaging their employees and customers in a meaningful way, free of the noise that comes with traditional social media.
Many of our customers employ diverse and interesting messages throughout their Retriever feed. For example, OhioHealth Mansfield Hospital provides information about hospital programs and upcoming community events to hospital guests and employees. Hospital staff are able to cultivate this closed “news feed” to ensure that every post is meaningful, helpful, and informative.
Digital signage is an essential part of your social media strategy. How are you diversifying your feed to keep your audience engaged?