You know the saying “A picture is worth a thousand words”? If a static picture is worth that, then imagine what a slide on your Retriever Digital Signage would be worth for your restaurant!
Milk is a loss leader for the average grocery store. But that’s why it’s at the back of the store so that on their way to get the standard partner for their morning cereal, customers see and are tempted by all the sales in the aisles. For a restaurant, appetizers, drinks and desserts are the loss leaders that can be turned around to make a significant contribution to overall revenue.
For your restaurant (or bar), the addition of tv signage could mean the difference between having to take chicken wings off the menu because they just don’t sell like they used to, or having the ability to add two new flavors because you can’t plate them up fast enough for your customers!
Inserting a slide in your regular play list that reminds customers about the chicken wings (or whatever your low seller is) helps to encourage sales without you needing to shot it from the rooftops. The subtle, tasteful and entertaining slides pique the customers’ interest enough to add in a few extra orders. Once the sales start, word of mouth takes your slides outside the doors of your building and continues advertising for you.
But before you start creating your newest sale campaign, here are four tips that will help you maintain long term success for your Retriever Digital Signage.
- Garbage in = Garbage out: This is crucial. Get creative with your slides, but don’t get carried away and crowd up the slides. Clean screens mean clear messages.
- Content should drive the decision-making process: Make sure that the images you choose to supplement your slides are appealing and drool-worthy. Nothing sells soup like steam rising from the bowl!
- Be quick. Be concise.: Of course you want to tell everyone how great your new desserts are, but simple words go further than a detailed description of the taste profile. Let your customers view the slide and soak it in, rushed reading leads to lessen interest.
- Be patient: Remember, digital signage puts a business on a trajectory for success, but it isn’t a quick fix. The addition of Retriever Digital Signage is like adding another member to your staff, it takes time to settle into your groove as a team.
Just as you choose the people who greet your customers carefully, you can choose how your Retriever Digital Signage speaks through the slides you design. It’s your restaurant: share your specials, boost your sales and communicate with impact!