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Spelling Success with Your Digital Signage

By now, you’ve {hopefully} learned a lot about tv signage design from our blog. We’ve taught you how to keep your Retriever Digital Signage slides free from clutter and how to pick colors that  emphasize your content. We’ve even given you some pointers to ensure proper grammar for your slide content! And without further ado, here are 4 Tips to Spelling Success with Typography.

  1. Choose your Typeface Wisely – Typically speaking, your Retriever Digital Signage will be viewed on a large tv screen. In light of that, you want to choose the font so that it will be easily read from a distance without straining the eyes. Sans-serif typefaces are the best for this setting. Arial, Helvetica and Verdana are the most popular choices as they are easy to read and stand out well against backgrounds. When you design your Retriever Digital Signage slides, try using one font for the title and something different for the body of your message. Make sure that while the fonts you’ve chosen are easy to read, they are also noticeably different from each other; contrast equals impact!
  2. Size Does Matter – Now that you know the easiest typefaces to read, let’s talk about the size you should consider. It seems fairly self-explanatory when I say that the further away the screens are from the audience, the font size needs to increase accordingly. We’ve already done the heavy lifting and have this great chart for you to use as reference for the viewing distance for font sizes. This is a tip you’ll definitely want to Pin for later use!
  3. Align Accurately – Text should never touch the outer perimeter of the screen or images. Not only does it make the text difficult to read, it diminishes your professional appearance. Spacing between the title and copy text is also very important. The text size should reflect the spacing size between lines. For instance, if your text size is 10pt, you would want to use spacing at least 10pts as well. Spacing between the headline and copy text should be equal to one line of text, add another two lines spacing between the end of the body copy and an additional title.
  4. Keep it Brief – No matter how many titles or points you’d like to communicate, be concise. The shorter your message, the easier it is for your readers to absorb. Try to keep your character count limited to 55 to 85 per line; if you have a longer messages, break them up into a series of slides, keeping your viewers engaged for longer!

Retriever Digital Signage is about communicating. Communication that is short, sweet, and to the point helps to keep your viewers’ attention and keep them coming back for more!

best practices | tips and tricks | visual engagement

Human Resources

Holistic Human Resources: Creating an Employee-Centric Culture

In any size company, those leading the team are playing a dual game: build the best customer experience you possibly can in order to be highly profitable AND create a culture that employees deeply love their jobs. Great leaders know that those two tasks are actually intertwined, but it can be easy to place a…

Human Resources

The 4 Best Ways to Train Your Staff Using Digital Signage

We have run a small business for the past 35 years, and we’ve learned that when it comes to onboarding staff, you’re never quite done. Once you get someone trained and settled into their role, it’s time to hire and train someone else – either thanks to growth or due to typical turnover. Most small businesses don’t…

Retriever Users

Five Things to Avoid on Your Retrievers

When you invest in digital signage, you want it to be an effective communicator. Whether your Retrievers function as an internal communications management solution for your staff, or as an external tool used to communicate with your customers, there are a few common errors that can dramatically reduce your impact. Spelling and Grammatical Errors We’ve all made a typo or…

Digital Signage

Millennials and Digital Signage

Oh those millennials. In a world of tech and instant updates, many employers find it a challenge to communicate with their younger staff in an effective manner that is still cost effective. As the years have passed, we see an increase in digital communication, so why not translate this to your company or organization with…

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