Human Resources

The Critical Importance of Visual Communication in the Workplace


Whether your business has continued operation through the pandemic or you’re preparing to re-open in the near future, we can all assert: as we return to normal, things won’t be quite the same.

As our businesses re-open, it will be critical to employ new business practices, procedures, and policies in order to keep our employees and customers safe in this new world we’re all living in.

One of the greatest challenges we have when managing a large pool of employees as we reopen our country will be to get everyone on the same page. Communicating new procedures and policies, and then seeing them through in action, will require an intentional communication plan and strategy to reinforce expectations so as to not fall into old routines and rhythms.

After all, “repetition is the mother of all studies.” As humans, we often require reminders and reinforcements to learn new habits and rhythms. Yet, in this economic climate, your business almost certainly has even more significant priorities than reminding your employees of new social distancing and preventative procedures.

This is why visual communication strategically positioned throughout your workplace is absolutely critical to your success and the health of your company as the country re-opens. Most people need to hear, see and practice a new routine several times before it becomes a habit.

Rather than overtaxing your management team with constant reminders that aren’t focused on your core business, allow your team to position new initiatives in normal meetings, emails, and memos, but then allow your digital signage to do the heavy lifting of providing consistent and regular reminders.

Digital signage will prove especially effective in your efforts here because it is highly visually engaging, leveraging movement, light and color to draw the eye in a way static signage falls short. Additionally, because the nature of digital signage is to rotate a playlist of reminders, announcements, and engaging information, it holds the viewer’s attention for much longer than a static sign, which most people glance only once and then not again. That means, more repetitions of the important messages you need to distribute are seen by your desired audience.

If you’re not already using digital signage, or if your digital signage is falling short of the important task at hand, we can help. Set up a free consult with our expert by clicking this link.

Colleen Cook

Colleen Cook

Colleen Cook works full-time as the Director of Operations at Vinyl Marketing in Ashland, Ohio, where she resides with her husband Mike and three young daughters. She's an insatiable extrovert who enjoys finding reasons to gather people.