The Secret to Holding Someone’s Attention


When you have an important message to get out, it’s easy to sound like a broken record, constantly repeating the message until people get it.

But, if you’ve ever been on the receiving end of that broken record, you know that it’s easy to tune out after you’ve gotten the point… even if you really could benefit from a few more reminders.

The same is true for your business. If every message is one note, then your employees & customers won’t build a relationship with your brand, they’ll simply just hear you pounding the drum on repeat to do the one thing that’s on your agenda for them.

And, that one thing you want them to do might entirely miss out on what they might need.

If you want to keep your employees and customers engaged, your messaging needs to say more than just one thing. So while your one, important message is important, how can you diversify your message and hold attention?

The secret to holding someone’s attention is to keep them interested with a variety of information. As long as relevant information continues to come, they’ll stick with you. This is the secret behind the success of social media, and it will work within your business as well – the moment the information is outdated or irrelevant, we disengage… but keep new and interesting content coming, and you’ll hold onto your viewer.

Start by thinking about other important brand messages to get out there. For example:

  • Educate your customers about products & services
  • Introduce your employees
  • Connect with community organizations that align with your values, and share their messages
  • List educational and service opportunities
  • Celebrate important and exciting achievements
  • Explain your core values and what they look like lived out
  • Announce upcoming opportunities to engage with your brand

One great way to organize and distribute all of this information is with Retriever Digital Signage. When you create your Retriever playlist, it’s easy to take advantage of the opportunity to educate and entertain your customers.

If you need to re-engage your customers, we can help. Click here to schedule a conversation.


Colleen Cook

Colleen Cook

Colleen Cook works full-time as the Director of Operations at Vinyl Marketing in Ashland, Ohio, where she resides with her husband Mike and three young daughters. She's an insatiable extrovert who enjoys finding reasons to gather people.