Business Goals

The Simple Trick to Stop Repeating Yourself

CCook

Monday morning staff meeting, you roll out a new and important employee procedure. You tell the story about what led to this procedure, you talk about it in detail, and you make it clear that this is a mandatory and immediate change.

By Wednesday, though, your team has forgotten, and you find yourself repeating the new procedure (maybe a little irritably) over and over. You send an email, you schedule a special meeting, you try everything.

The following Monday morning, you remind your team about the change again, and still, pickup is slow. Eventually, after weeks and numerous reminders, you start to see the new procedure take root and the change begin… just in time to do something new.

Sound familiar?

You’re not alone. Human resources professionals and business leaders, and small business owners are wasting too much time repeating themselves in meetings and emails that are not turning into the productive change they seek. On average, people spend 23 hours in pointless meetings each week.

If you want to understand why your communication methods are failing, you need to understand how communication works.

On average, people need to receive information about something seven times before they are ready to take action. Saying it once simply isn’t enough – but you already know that.

At the same time, saying something seven times before seeing the change take place seems like a massive waste of time… unless you streamline the process.

Finding a way to automate repetition in your business so that you are not personally responsible for the reminders and repeated message is the key to shifting the responsibility of repetition away from you.

That’s one great way digital signage can help your business. When you place TV screens throughout your workplace in clear view of your employees, you can capture and hold their attention in a way that passively reminds them on a looping playlist throughout the day.

Imagine the new procedure rollout looking like this:

Monday morning staff meeting, you roll out a new and important employee procedure. You tell the story about what led to this procedure, you talk about it in detail, and you make it clear that this is a mandatory and immediate change.

Immediately following staff meeting, reminders, photos, and videos of the new protocol hit your Retriever Digital Signage playlists in the areas where they are most helpful. As your employees are working, they are reminded of the new procedure, and the visuals answer logistical questions they may have.

By Wednesday, you see the new procedure fully operational. At next Monday’s staff meeting, you applaud the team for their awesome work as they pivoted to the new strategy.

Sounds better, doesn’t it?

We’d love to help you get there. Click here to contact us and we can have a quick call about how Retriever might help you.

Colleen Cook

Colleen Cook

Colleen Cook works full-time as the Director of Operations at Vinyl Marketing in Ashland, Ohio, where she resides with her husband Mike and three young daughters. She's an insatiable extrovert who enjoys finding reasons to gather people.